Hospitality Sales, Marketing and Revenue Management Consulting Services
Find a consultant/s that specializes in Hotel Sales and Marketing, Hotel Pricing and Revenue Management, and Digital Marketing.
Meet Our Hospitality Sales, Marketing and Revenue Management Consulting Services Consultants
Don Farrell
Sales, Service & Leadership Training
Gary Isenberg
Hotel Owner Advocacy & Development
Ted Torres
Development & Construction Management
Stacy Moore
Foodservice Concepts & Strategies
Jay Landfair
Asset Management/PIP/Project Management
Perry Smith
Restaurant & Club Operations, PR, Branding
Cara Federici
Branding, Marketing & Feasibility
Bill Carroll, Ph. D.
Revenue, Pricing, Marketing
Jeff Foster
Hospitality, Theme Parks, Zoological
Gordon Carncross
Partner Emeritus
Sean Skellie
Hotel Development & Marketing Analysis
Peter Van Allen
Non-Rooms and Rooms Pricing Strategies
Fred Neuville
Chef, Restaurateur, Operations
Juliette Gust
Ethics, Compliance, Anti-Fraud
Shirley Whelan
F&B Concept Development & Management
Scott Brown
Audio Visual Services & Infrastructure
Leah Crump
Luxury Wellness & Spa Consultant
Stewart Kiely
Design/Project Management/Sustainability
Jeff Hope
Finance, Operations & Risk Management
James Samson
Food, Beverage, and Restaurants
Javier Leon
Engineering, MEP Review, CapEx Planning
Cory Falter
Supplier and Hotel B2B Sales & Marketing
Kevin Doyle
Fraud Investigations & Prevention
Tom Lambrecht
Debt Restructuring, Loan Packaging
Katherine Moulton
Mediation and Dispute Resolution
Ken Edwards
Receivership, Asset Management, Training
Greg Riehle
Legal, Risk Management, Arbitration
Ken Widmaier
Asset Mgmt, Operations, LOI/HMA Review
Charles Oswald
Hotel & Asset Mgmt, Hotel Underwriting
Eric Rubino
Acquisitions/Investment/Deal Structuring
Alan Orlob
Hotel Security & Threat Mitigation
Bill Callnin
Casino Consulting Services
Connor Vanderholm
Total Revenue Management & Task Force
Preston Rideout
Nightclub and Dram Shop Expert
Dan Voellm
Asset Management & Valuations
Thomas Cleary
Insurance & Risk Mgmt for Hospitality
Stephen Lipinski
Restaurant Profitability, Expert Witness
Jennifer Dohrmann-Alpert
Market & Financial Feasibility Studies
Mandy Murry
Independent Hotel Coaching
John Berndt
Operations & Asset Management
Chuck Simikian, SPHR, SHRM-SCP
HR Consultant, Trainer, Interim Director
Joseph Cozza
Catering Sales & Event Operations
Jim Lopolito
Restaurant, Catering & Country Club
Dr. Chekitan Dev
Hospitality Branding and Marketing
Debbie Miller
Digital Marketing and Social Media
Rick Blackburn
Sales Optimization & Growth Strategies
James Miles
Independent Resort Ops & Development
Samir Daqqaq
Hospitality & Tourism Development
David Sarner
Franchise Development & Brand Expansion
Chuck Kelley
Positioning & Asset Operations
Stephanie Smith
Hotel Digital Marketing & Social Media
Haydn Kramer
Hotel Sales and Global Sales
Walter O'Connell
Hotel Valuation & Cost Segregation
Larry Spelts
Hotel Development & Repositioning
Haydee Cruz
Digital Marketing and Market Analysis
Alan Someck
Expert Witness, Foodservice Operations
Sean Flakelar
Luxury Boutique Resort & Restaurant Ops.
Melissa Rosen
F&B Concept/Branding/Revenue Strategies
Simon Turner
Expert Witness, Asset Mgmt, Transactions
Jon Peck
Acquisition Advisory & Asset Management
Charis Atwood
FF&E Project Planning and Management
Michael Pleninger
Hotel Development & Management
Janet Eason
Marketing and Branding
Joanne Richardson
HVAC, Digital Bldg Tech, ESM Strategies
Simon Fricker
Luxury Boutique Hotelier & Restaurateur
Andrew Huzyk
IT Systems Design & Technology
James Kuester
Interior and Experience Design
Susan Barry
Commercial Strategy
Frank Schuetzendorf
Food & Beverage Concept Development
Communications and marketing consultants of Cayuga help fellow hospitality companies build presence and enhance relationships, while providing economic development for the destination.
Learn MoreMarketing is a multi-faceted discipline that includes research, strategic positioning, direct sales, advertising, promotion, public relations, e-commerce and distribution. Our relationships with the travel trade, meetings and incentives markets, and with strategic marketing partners give Cayuga clients access to expert advisors with comprehensive resources that will help them navigate all aspects of the marketing funnel.
Learn MoreCayuga’s experts advise management on competitive pricing and positioning, forecasting future demand, discovering opportunities for new or maximized revenue strategies throughout the enterprise, and provide revenue management training. Our experienced hotel pricing and revenue management consultants are available to provide interim support when gaps in management occur.
Learn MoreUnderstanding social media marketing and learning to take advantage of platforms that your targeted audience is on, and building a presence on channels where your audience will notice your business is essential to your hotel marketing. Cayuga Consultants know how to design balanced campaigns, where best to direct your attention and can guide you in leveraged or paid placements.
Learn MoreCayuga Hospitality Consultants possess the experience and resources to assist clients with maximizing their direct sales and revenue optimization efforts by using targeted channels both digitally and offline. Our hospitality consultants are experts in:
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Read More Hospitality Sales, Marketing and Revenue Management Consulting Services Articles and Case Studies
Ways Hotels Can Leverage Influencer Marketing for Brand Growth
In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic tool to boost brand visibility and drive bookings....
Road Trippin’ is the Vibe as Travel Slows Across the U.S.
The news is bleeding with travel gloom and discouraging numbers for the hospitality market. Headlines tout softening and consumer spending coming to...
Hotel Sales is High-Touch: Are you under-resourced to compete?
As we begin to ask questions specific to the hotel sales team – their strategy, tactics, sales initiatives, business development, client engagement,...
An Immediate Way to Drive Revenue to Your Hotel’s Top and Bottom Lines
Who wouldn’t want to make a few hundred thousand more in immediate room revenue and see most of that go to the...
Spa Revenue Management: The Art of Pricing Optimization for Spa Services
Effective pricing strategies are the cornerstone of spa revenue management. While price controls are still largely a manual endeavor in the spa...
The Blame Game: When Marketing Blames Revenue Management and Vice Versa
The Duel of Perspectives Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously executed to entice guests. Meanwhile, the...
5 Practical Ways to Create Instagrammable Spaces in Your Hotel
In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and...
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo...
Top 5 Hotel & Lodging Market Trend Predictions
#1 Stability Travel demand is likely to stabilize in 2024 benchmarking record occupancy and rate. Current trends indicate that the industry is...
Cayuga Hospitality Consultants Panel: Evolving Technology and Revenue Strategy
During the Cayuga Hospitality Consultants Annual Conference 2023 in Dallas, a panel discussion was hosted around “Evolving Technology and Revenue Strategy”. Moderator: Stephanie Smith,...
Retailing for Success in 2024: Beyond the Hotel Room to Increase Bottom Line wit...
RevPar is no longer only tied to room revenue at your property- it’s the total square footage. This is not groundbreaking news,...
Navigating Hotel Social Media Trends in 2024
In the fast-paced world of hospitality, staying ahead of the curve is crucial for success. As we step into 2024, the landscape...
The Dark Side of Revenue Management: Avoiding Ethical Pitfalls
The Temptation of Hidden Fees Rate Manipulation Let’s face it; we’ve all been tempted to play with rates to boost revenue. It’s...
Video: Cracking the Hospitality Startup Code and Standout in a Crowded Market
Navigating the intricacies of the hospitality industry can be daunting, especially for startups looking to make their mark. Hotel vendors and suppliers...
Rethinking Holiday Posts: Are They Worth It?
As a B2B marketing consultant to hospitality companies, LinkedIn is one of my most important tools. Companies can post content on the...
Direct Group Business: The New Frontier for Hotel Sales Teams
As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group business. From understanding...
The Dining Experience of the Future
Restaurant Industry Challenges and Opportunities The future of the restaurant industry has so many compelling challenges and opportunities facing it. Our team...
Case Study: B2B Marketing for Management Company
The Challenge: Sharing a TrevPAR Success Story This mid-sized hotel operating company had outperformed other similar businesses during the pandemic in total...
Case Study: Driving More Direct Leads to the Resort
The full-service resort located in the rolling hills of Appalachian Mountain region has been struggling with generating sufficient quality leads. The resort’s...
Top 10 Tips for New Consultants
Put aside the Nuances of Corporate World Transitioning from the corporate way of doing things to the realities of the consulting world...
Increasing Relevance and Profitability In the Lobby Market
With Gen Y and Gen Z now representing more than half of hotel guests, their lifestyle choices drive their hotel selections and are...
Have You Noticed What is Missing from the Full Service Hotel Experience?
Whether you are an industry professional, an experienced, or a casual traveler you have probably noticed a lot of things missing in...
Squeezing Out the Last Drop: For Better or For Worse
Time machine with me back to 2018 and 2019 when the revenue tap continued to loosen up and 5% YoY growth was...
Hotel Sales & Marketing: The Modern Landscape
When COVID 19 broke out it disrupted travel patterns like never before. For the first time in a very long time consumers...
The Revenue Management Discipline’s Need to Adapt and Not “Go Back to No...
During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management. As business ramps up and...
Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal ...
The top factors influencing a guest’s choice in hotel accommodation according to STR Research in May 2021 are: location, price & value...
COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maxi...
Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The most recent disruption,...
Swashbuckling Hotel Sales: Stand and Deliver, or Perish
Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is the...
Stress Test Before You Invest: Hotel Demand
The pandemic has created challenges for hotel owners like none they have ever seen. STR reports that U.S. hotel profits fell almost...
Stress Test Before You Invest: Hotel Supply
For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the interest of...
Digital Marketing Performance Evaluation in the Covid-19 Pandemic
In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting...
5 Scary Topics for your Next Hotel Strategy Meeting
The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, decisive, relevant, and maybe even enjoyable. We like...
Handling Online Hotel Reviews in COVID-19
Hotels are seeing an uptick in negative reviews during Covid. The dynamics and the traveler are different now. Here are some strategies to managing your online reputation now.
Five Marketing Techniques Hoteliers Can Count On
Hospitality marketing teams have a tough job to do these days. Pivot, pivot – and pivot again. As we all know, the...
Leadership & Legacy: How Will You Be Remembered?
We all crave good leadership and/or want to be that “person”. Especially in times of crisis when chaos seems to be swirling...
Hotel Strategies to Target Drive Market Post Pandemic
With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have been stuck at home.
9/11 & COVID 19: Hotels and Soul and Sales and Survival
Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much worse.” Much worse. Like most all...
Hotel Marketing Crisis Management Successes, Do’s and Don’ts
Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War (early 90’s),...
Hotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue management across the hotel landscape through roundtable discussions and phone interviews with revenue management professionals.
Hotel Pricing Strategy: Price Rates in Number Other than 9 or 4
For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do hotel...
A Quarterback for the Digital Services Playbook
Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.
10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions of your vendors, partners and team. If you don’t have someone on your team with the skill set to dive deeper, find someone who does. Here are 10 high level KPIs to analyze when you are not a digital marketing expert good for a General Manager or Director of Sales to keep handy.
How to Make Your Brand Stand Out
Seems easy, right? Pick a cool name, design a stellar logo, and you’re good to go. Wouldn’t it be nice if it...
Digital Marketing Timeline for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are...
Is Your Hotel Sales Training a Train Wreck?
Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that your hotel is currently seeing. Consulting firms can help establish effective hotel sales training techniques to improve productivity and profitability.
What the Millennial told me about Hotels…Dude!
How to gain loyal millennial hotel guests - or guests of any generation? It's about genuine humility in service, impeccable cleanliness, creative thoughtful design, authentic knowledge of your neighborhood, and the guest, who is the purpose of our enterprise, our livelihood, and why we love hotels.
Take Your Guest Reservations Back Offline
How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship between OTAs and hoteliers isn't a perfect marriage but there are ways to make the best of it and put more money back in our pockets!
Should the Mix of OTA Room Nights Be…?
OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA room nights to sustain occupancy?
Death of A Hotel Salesman: A tale of our times…
The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. Here are 11 ideas to combat complacency.
Sustainable Profitability in a World with OTA’s
The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding demand growth and OTAs are thriving in this environment. How then does a hotel achieve sustainable profitability?
OTA Value: It Depends on How You Play the Game!
When the OTAs, hotel managers and asset owners focus on growing total market and/or specific destination demand, long run profits for all can be sustained.
The Four-Pillar Imperative of Hotel Positioning
Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource allocation, capital decisions, sales and marketing approach, human resource policy and budgeting.
Case Study: Using Social Media and SEM to Drive Group Business
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for...
The Battle for ‘Book Direct’ May Be Won, but the War Will Not
‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like real war,...
Where Have All the Real Salespersons Gone
On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over the...
Ten Hotel Sales Basics
For a great hotel sales effort, hoteliers need to be reminded of basic principles. They also need to be reminded that sales is a ‘group’ process that requires the engagement of the broader hotel team.
Branding Hotels
The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to fill “gaps” in our knowledge of brand management to help the industry improve brand performance.
Keep the Social Media Buzz – Buzzing!
Managing your social media buzz can take 30 minutes to an hour a day, tops. While this may seem like a lot, many customers are making their choice based on what they see and read. Chat with your team; seek and enlist someone that is passionate about this, and let them go at it. Use these tips, and you will see fruitful rewards!
