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Mandy Murry

Independent Hotel Coaching

Bigfork, Montana, United States
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Coaching Independent Hotels to help maximize revenue, guest experience, marketing, operations, and systems.

Key Consulting Services

  • Strategic Planning
  • Marketing & Branding
  • Guest Experience
  • Storytelling
  • Operations & Systems Mentor


A former owner of the boutique hotel Snowbird Mountain Lodge, Mandy, has been there and done that- working all aspects and angles of an independent hotel. With twenty years in hospitality and marketing, her expertise lies in strategic planning, marketing, and creating guest experiences. The magic button is the understanding and implementation of technology, including AI, paired with the vital component of human connection. She has a proven track record of increasing revenue and taking boutique properties to the next level to stay in demand online and offline.


  • Mandy started her career in travel and tourism as a travel planner and directed travel logistics for the 2002 Olympic Torch Relay VIP guests. Her passion for marketing and travel led her to a Director of Marketing position for a private island development in the Caribbean, where she connected with leaders from across the globe. She continued her career by launching her own marketing and PR consulting business in 2008. For over a decade, Mandy has led brands, companies, and CEOs in telling their stories, maximizing revenue, and up-leveling their online and offline success to enhance their presence and exposure in hospitality. She co-owned Snowbird Mountain Lodge in Western North Carolina, and after selling it in 2022, her time is now focused on mentoring and coaching independent hotels.


Professional & Other

Mandy is a sought-after speaker in the hospitality industry—a member of BLLA, Independent Lodging Congress, Select Registry, and several organizations. She has held the prestigious TEDx License in two cities and owned and operated an independent hotel. Her work has been featured in Hospitality Today, Top Floor Podcast, Huffington Post, 24k, Lux Mag, Bella Grace, Forbes, and more. She has mentored Independent Properties in Europe, Mexico, and the United States.

Mandy's Latest Articles & Case Studies

Mandy Murry

The Next Achievement in Hotels: Quiet Luxury

By Mandy Murry Aug 24, 2023

“IFYKYK” is the unspoken acronym for quiet luxury. It has sprawled beyond HBO’s ‘Succession’ fashion and is now very much the center...

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Mandy Murry

Retailing for Success in 2024: Beyond the Hotel Room to Increase Bottom Line with Retail

By Mandy Murry Aug 24, 2023

RevPar is no longer only tied to room revenue at your property- it’s the total square footage. This is not groundbreaking news,...

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