Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions of your vendors, partners and team. If you don’t have someone on your team with the skill set to dive deeper, find someone who does. Here are 10 high level KPIs to analyze when you are not a digital marketing expert good for a General Manager or Director of Sales to keep handy.
Defining luxury in today’s world can be misleading. What is the true meaning of luxury and a luxury experience and how do we create it in today’s hospitality industry?
In looking at all the factors affecting the business, a strong case can be made that highly effective leadership is the primary determiner of restaurant success. This article proposes a path of transformational leadership for restaurant entrepreneurs to adopt as a way to maximize their chance for success.
Seems easy, right? Pick a cool name, design a stellar logo, and you’re good to go. Wouldn’t it be nice if it was that simple? Building a successful strategy to make your brand stand out is actually quite complex. It is an in-depth, multi-faceted process comprised of significant research, extensive Q&A, connecting hypotheticals and tangibles, […]
When it comes to restaurant and hotel safety, hospitality owners must be proactive in addressing the threats to their business. In terms of preventing and managing accidents and incidents, this means developing and implementing a system of safeguards that minimize exposure. This article will focus on accidents and incidents due to slips and falls, cuts and burns and foreign objects found in food.
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down […]
Surprise Lake Camp Case Study A Unique Foodservice Consulting Assignment Surprise Lake Camp (SLC) in Putnam County New York desired improved food offerings and a service delivery focus to their campers and staff, along with any reduction in costs that could be realized. Leadership outlined concerns from the beginning with camper satisfaction to take priority in food […]
This past year has seen a flood of allegations and admissions of sexual harassment in the restaurant industry. It’s been clear to many that incidents of this nature have been occurring for a very long time in a wide variety of ways. A spark was needed to bring the issue into the spotlight and the […]
The transformation of the foodservice business model to incorporate restaurant sustainable practices is not simple, but momentum is making it easier and more important than ever. Using carefully established strategies have proven to both produce a profit bonus and enhance community image to operators who use them intelligently.