Articles & Case Studies

Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.

Debbie Miller

How AI is Reshaping Hotel Digital Marketing in 2025

By Debbie Miller May 8, 2025

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force ...

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Joseph Cozza

Build a Solid Foundation for Catering Sales & Events Before Focusing on WOW

By Joseph Cozza Apr 30, 2025

Events are experiencing a dynamic resurgence, yet they must strive to enhance their offerings substantially. ...

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Rebecca Lombardo

Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth

By Rebecca Lombardo Apr 24, 2025

Challenge: Changing Target Market to Align with Added Inventory A small vacation rental company in the Northeast with ...

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Jon Peck

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

By Jon Peck Apr 2, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are ...

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Frank Schuetzendorf

To Pursue, or NOT to Pursue Bringing an F&B Concept To life: A Restaurant Feasibility Case Study

By Frank Schuetzendorf Mar 26, 2025

We recently participated in a bid for a restaurant space in one of Paris’ heritage train stations. After conducting a ...

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Chuck Simikian, SPHR, SHRM-SCP

What the Department of Labor Says about Restaurant Managers Taking Tips & How to Stay Compliant

By Chuck Simikian, SPHR, SHRM-SCP Mar 19, 2025

It was a busy Saturday night at a luxury resort restaurant. Short-staffed and overwhelmed, the Assistant Restaurant ...

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