Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Debbie Miller

Ways Hotels Can Leverage Influencer Marketing for Brand Growth

By Debbie Miller Oct 9, 2024

In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic ...

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Mandy Murry

Road Trippin’ is the Vibe as Travel Slows Across the U.S.

By Mandy Murry Sep 4, 2024

The news is bleeding with travel gloom and discouraging numbers for the hospitality market. Headlines tout softening ...

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Rick Blackburn

Hotel Sales is High-Touch: Are you under-resourced to compete?

By Rick Blackburn Aug 15, 2024

As we begin to ask questions specific to the hotel sales team – their strategy, tactics, sales initiatives, ...

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Don Farrell

An Immediate Way to Drive Revenue to Your Hotel’s Top and Bottom Lines

By Don Farrell Jul 18, 2024

Who wouldn’t want to make a few hundred thousand more in immediate room revenue and see most of that go to ...

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Cayuga Hospitality Consultants logo

Spa Revenue Management: The Art of Pricing Optimization for Spa Services

By Cayuga Hospitality Consultants Jun 12, 2024

Effective pricing strategies are the cornerstone of spa revenue management. While price controls are still largely a ...

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Connor Vanderholm

The Blame Game: When Marketing Blames Revenue Management and Vice Versa

By Connor Vanderholm Jun 5, 2024

The Duel of Perspectives Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously ...

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