With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have been stuck at home.

Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much worse.” Much worse. Like most all of us, I had a conference cancelled this past week; my “Cayuga Hospitality Consultants Annual Conference”. I am lucky enough to work with this group of really “deep-knowledge-Hoteliers-seasoned sages-across-all-disciplines-group,” whom each successfully solve […]

Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War (early 90’s), 9/11, SARS, the Housing Crisis in 2008, etc… and now COVID-19. I have made my share of mistakes, learned from those mistakes and also had my share of successes. Planning During SARS Let […]

William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue management across the hotel landscape through roundtable discussions and phone interviews with revenue management professionals.

  For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do hotel prices frequently end in “9’? Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number […]

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  Briefly review monthly reports and start asking better questions of your vendors, partners and team.  If you don’t have someone on your team with the skill set to dive deeper, find someone who does. Here are 10 high level KPIs to analyze when you are not a digital marketing expert good for a General Manager or Director of Sales to keep handy.

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if it was that simple?  Building a successful strategy to make your brand stand out is actually quite complex.  It is an in-depth, multi-faceted process comprised of significant research, extensive Q&A, connecting hypotheticals and tangibles, […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down […]

Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that your hotel is currently seeing. Consulting firms can help establish effective hotel sales training techniques to improve productivity and profitability.