Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Cory Falter

Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success

By Cory Falter Mar 20, 2024

Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what ...

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Sean Skellie

Top 5 Hotel & Lodging Market Trend Predictions

By Sean Skellie Feb 28, 2024

#1 Stability   Travel demand is likely to stabilize in 2024 benchmarking record occupancy and rate. Current ...

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Stephanie Smith Connor Vanderholm

Cayuga Hospitality Consultants Panel: Evolving Technology and Revenue Strategy

By Stephanie Smith & Connor Vanderholm Feb 20, 2024

During the Cayuga Hospitality Consultants Annual Conference 2023 in Dallas, a panel discussion was hosted ...

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Mandy Murry

Retailing for Success in 2024: Beyond the Hotel Room to Increase Bottom Line with Retail

By Mandy Murry Jan 24, 2024

RevPar is no longer only tied to room revenue at your property- it’s the total square footage. This is not ...

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Debbie Miller

Navigating Hotel Social Media Trends in 2024

By Debbie Miller Jan 17, 2024

In the fast-paced world of hospitality, staying ahead of the curve is crucial for success. As we step into 2024, the ...

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Connor Vanderholm

The Dark Side of Revenue Management: Avoiding Ethical Pitfalls

By Connor Vanderholm Nov 8, 2023

The Temptation of Hidden Fees Rate Manipulation Let’s face it; we’ve all been tempted to play with rates to ...

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