In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting member of Cayuga Hospitality Consultants, here is an excerpt from the paper: The Covid-19 pandemic is causing major disruptions in the travel and hospitality market and associated organizational and marketing strategies by hospitality […]

The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, decisive, relevant, and maybe even enjoyable. We like to say that this meeting should be the single most important hour of the week for strategy and decision-making. So why would we want to bring scary into this meeting? Because the world […]

Hotels are seeing an uptick in negative reviews during Covid. The dynamics and the traveler are different now. Here are some strategies to managing your online reputation now.

Hospitality marketing teams have a tough job to do these days.  Pivot, pivot – and pivot again.   As we all know, the familiar world around us has become quite unfamiliar, and, the predictable – unpredictable.  With so many situations up in the air, it often feels like a challenge to just stay sane. In light […]

With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have been stuck at home.

Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much worse.” Much worse. Like most all of us, I had a conference cancelled this past week; my “Cayuga Hospitality Consultants Annual Conference”. I am lucky enough to work with this group of really “deep-knowledge-Hoteliers-seasoned sages-across-all-disciplines-group,” whom each successfully solve […]

Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War (early 90’s), 9/11, SARS, the Housing Crisis in 2008, etc… and now COVID-19. I have made my share of mistakes, learned from those mistakes and also had my share of successes. Planning During SARS Let […]

William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue management across the hotel landscape through roundtable discussions and phone interviews with revenue management professionals.

  For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do hotel prices frequently end in “9’? Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number […]

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.