The International Network of Hospitality Consulting Professionals
ThinkUp Enterprises - Lily Mockerman and Kathryn Baker

5 Scary Topics for your Next Hotel Strategy Meeting

The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, decisive, relevant, and maybe even enjoyable. We like to say that this meeting should be the single most important hour of the week for strategy and decision-making. So why would we want to bring scary into this meeting? Because the world […]

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Five Marketing Techniques Hoteliers Can Count On

Hospitality marketing teams have a tough job to do these days.  Pivot, pivot – and pivot again.   As we all know, the familiar world around us has become quite unfamiliar, and, the predictable – unpredictable.  With so many situations up in the air, it often feels like a challenge to just stay sane. In light […]

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9/11 & COVID 19: Hotels and Soul and Sales and Survival

Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much worse.” Much worse. Like most all of us, I had a conference cancelled this past week; my “Cayuga Hospitality Consultants Annual Conference”. I am lucky enough to work with this group of really “deep-knowledge-Hoteliers-seasoned sages-across-all-disciplines-group,” whom each successfully solve […]

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digital marketing

10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  Briefly review monthly reports and start asking better questions of your vendors, partners and team.  If you don’t have someone on your team with the skill set to dive deeper, find someone who does. Here are 10 high level KPIs to analyze when you are not a digital marketing expert good for a General Manager or Director of Sales to keep handy.

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