The International Network of Hospitality Consulting Professionals
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Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal Market Share

The top factors influencing a guest’s choice in hotel  accommodation according to STR Research in May 2021 are: location, price & value for money, cancellation policy, previous stay, positive reviews/personal recommendations. Although most factors have been in the top 5 before COVID-19, the way each affects the booking decision has changed. By focusing on these […]

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COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maximizing Profits

Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The most recent disruption, Covid-19, has created an acceleration in Artificial Intelligence plus the redefinition of certain segments or the expectations from key revenue-generating departments. Redefining the Role of Hotel Revenue Leaders Revenue Directors now have more […]

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Swashbuckling Hotel Sales: Stand and Deliver, or Perish

Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is the obliteration of all you knew about how customers (guests) make decisions and the ever-accelerating algorithms of artificial intelligence. Time to face those high seas, or your days are numbered. Since Melville’s whale, Hemingway’s […]

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Stress Test Before You Invest: Hotel Demand

The pandemic has created challenges for hotel owners like none they have ever seen.  STR reports that U.S. hotel profits fell almost 85% in 2020, making it the worst year on record for the industry. As you may have seen in an inspirational Instagram quote (or 17), every challenge brings new opportunities, and there are […]

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Motel in the Desert

Stress Test Before You Invest: Hotel Supply

For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the interest of investors.  Private equity firms are raising new rounds of funding; SPACs are being created for the purpose of buying up distressed restaurants; and all sorts of new, opportunistic capital is sniffing around. Among […]

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Digital Marketing Performance Evaluation in the Covid-19 Pandemic

In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting member of Cayuga Hospitality Consultants, here is an excerpt from the paper: The Covid-19 pandemic is causing major disruptions in the travel and hospitality market and associated organizational and marketing strategies by hospitality […]

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ThinkUp Enterprises - Lily Mockerman and Kathryn Baker

5 Scary Topics for your Next Hotel Strategy Meeting

The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, decisive, relevant, and maybe even enjoyable. We like to say that this meeting should be the single most important hour of the week for strategy and decision-making. So why would we want to bring scary into this meeting? Because the world […]

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Five Marketing Techniques Hoteliers Can Count On

Hospitality marketing teams have a tough job to do these days.  Pivot, pivot – and pivot again.   As we all know, the familiar world around us has become quite unfamiliar, and, the predictable – unpredictable.  With so many situations up in the air, it often feels like a challenge to just stay sane. In light […]

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