Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
The Hotel Guest Journey No Longer Starts with Google
For years, hospitality marketers built their digital strategies around a familiar assumption: when someone wanted to ...
Read MoreCASE STUDY: Resort Leadership Breakdown & Revenue Decline
A seasonal, independent resort was experiencing a significant revenue decline—room revenue pacing more than $1M ...
Read MoreHow to Close the Deal without Giving the House Away: Minor Point Close
Sometimes your brilliance and offering is not enough to get to the finish line. That is when you reach into your ...
Read MoreThe Cost of Misalignment Between Marketing and Revenue Strategy
In many hotels, marketing and revenue management are both active and focused on driving performance. Rates are being ...
Read MoreThe U.S. Hotel Industry is: Stable? Wobbly? Tilt! A “Current State Diagnostic”
Although, depending on the day, the prognosis could read, “Tilt! Wobble, stable”, it’s a matter of perspective. ...
Read MoreEvergreen Content and the Long-Term ROI of Hotel Marketing
In hospitality marketing, it’s easy to get caught in a cycle of constant campaigns. You have seasonal promotions, ...
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