Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Google’s Latest Search Changes Could Reshape the Direct Booking Battle
The battle for direct hotel bookings has a new front. Google just rolled out significant changes to its search results ...
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The Hotel Guest Journey No Longer Starts with Google
For years, hospitality marketers built their digital strategies around a familiar assumption: when someone wanted to ...
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CASE STUDY: Resort Leadership Breakdown & Revenue Decline
A seasonal, independent resort was experiencing a significant revenue decline—room revenue pacing more than $1M ...
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How to Close the Deal without Giving the House Away: Minor Point Close
Sometimes your brilliance and offering is not enough to get to the finish line. That is when you reach into your ...
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The Cost of Misalignment Between Marketing and Revenue Strategy
In many hotels, marketing and revenue management are both active and focused on driving performance. Rates are being ...
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The U.S. Hotel Industry is: Stable? Wobbly? Tilt! A “Current State Diagnostic”
Although, depending on the day, the prognosis could read, “Tilt! Wobble, stable”, it’s a matter of perspective. ...
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