Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War (early 90’s), 9/11, SARS, the Housing Crisis in 2008, etc… and now COVID-19. I have made my share of mistakes, learned from those mistakes and also had my share of successes. Planning During SARS Let […]

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  Briefly review monthly reports and start asking better questions of your vendors, partners and team.  If you don’t have someone on your team with the skill set to dive deeper, find someone who does. Here are 10 high level KPIs to analyze when you are not a digital marketing expert good for a General Manager or Director of Sales to keep handy.

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if it was that simple?  Building a successful strategy to make your brand stand out is actually quite complex.  It is an in-depth, multi-faceted process comprised of significant research, extensive Q&A, connecting hypotheticals and tangibles, […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down […]

Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that your hotel is currently seeing. Consulting firms can help establish effective hotel sales training techniques to improve productivity and profitability.

How to gain loyal millennial hotel guests – or guests of any generation? It’s about genuine humility in service, impeccable cleanliness, creative thoughtful design, authentic knowledge of your neighborhood, and the guest, who is the purpose of our enterprise, our livelihood, and why we love hotels.

How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship between OTAs and hoteliers isn’t a perfect marriage but there are ways to make the best of it and put more money back in our pockets!

OTA’s may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA room nights to sustain occupancy?

The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. Here are 11 ideas to combat complacency.