Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Larry Spelts

How to Price Buy-Outs of Smaller Hotels in Leisure Markets

By Larry Spelts May 15, 2024

Small properties (one hundred rooms or less), especially upper-upscale and luxury boutique hotels in destination ...

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Debbie Miller

5 Practical Ways to Create Instagrammable Spaces in Your Hotel

By Debbie Miller May 8, 2024

In the age of social media dominance, providing an experience that’s not only memorable but also shareable is ...

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Cory Falter

Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success

By Cory Falter Mar 20, 2024

Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what ...

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Sean Skellie

Top 5 Hotel & Lodging Market Trend Predictions

By Sean Skellie Feb 28, 2024

#1 Stability   Travel demand is likely to stabilize in 2024 benchmarking record occupancy and rate. Current ...

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Stephanie Smith Connor Vanderholm

Cayuga Hospitality Consultants Panel: Evolving Technology and Revenue Strategy

By Stephanie Smith & Connor Vanderholm Feb 20, 2024

During the Cayuga Hospitality Consultants Annual Conference 2023 in Dallas, a panel discussion was hosted ...

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Mandy Murry

Retailing for Success in 2024: Beyond the Hotel Room to Increase Bottom Line with Retail

By Mandy Murry Jan 24, 2024

RevPar is no longer only tied to room revenue at your property- it’s the total square footage. This is not ...

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