The International Network of Hospitality Consulting Professionals

Digital Marketing Performance Evaluation in the Covid-19 Pandemic

In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting member of Cayuga Hospitality Consultants, here is an excerpt from the paper: The Covid-19 pandemic is causing major disruptions in the travel and hospitality market and associated organizational and marketing strategies by hospitality […]

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ThinkUp Enterprises - Lily Mockerman and Kathryn Baker

5 Scary Topics for your Next Hotel Strategy Meeting

The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, decisive, relevant, and maybe even enjoyable. We like to say that this meeting should be the single most important hour of the week for strategy and decision-making. So why would we want to bring scary into this meeting? Because the world […]

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Five Marketing Techniques Hoteliers Can Count On

Hospitality marketing teams have a tough job to do these days.  Pivot, pivot – and pivot again.   As we all know, the familiar world around us has become quite unfamiliar, and, the predictable – unpredictable.  With so many situations up in the air, it often feels like a challenge to just stay sane. In light […]

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9/11 & COVID 19: Hotels and Soul and Sales and Survival

Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much worse.” Much worse. Like most all of us, I had a conference cancelled this past week; my “Cayuga Hospitality Consultants Annual Conference”. I am lucky enough to work with this group of really “deep-knowledge-Hoteliers-seasoned sages-across-all-disciplines-group,” whom each successfully solve […]

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