Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Cory Falter Susan Barry

Video: Cracking the Hospitality Startup Code and Standout in a Crowded Market

By Cory Falter & Susan Barry Oct 24, 2023

Navigating the intricacies of the hospitality industry can be daunting, especially for startups looking to make their ...

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Susan Barry

Rethinking Holiday Posts: Are They Worth It?

By Susan Barry Aug 31, 2023

As a B2B marketing consultant to hospitality companies, LinkedIn is one of my most important tools.  Companies can ...

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Cory Falter

Direct Group Business: The New Frontier for Hotel Sales Teams

By Cory Falter Aug 8, 2023

As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group ...

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Alan Someck Shirley Whelan Jim Lopolito Joseph Cozza Peter Van Allen

The Dining Experience of the Future

By Alan Someck, Shirley Whelan, Jim Lopolito, Joseph Cozza & Peter Van Allen Jul 6, 2023

Restaurant Industry Challenges and Opportunities The future of the restaurant industry has so many compelling ...

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Susan Barry

Case Study: B2B Marketing for Management Company

By Susan Barry May 22, 2023

The Challenge: Sharing a TrevPAR Success Story This mid-sized hotel operating company had outperformed other similar ...

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Cory Falter

Case Study: Driving More Direct Leads to the Resort

By Cory Falter May 16, 2023

The full-service resort located in the rolling hills of Appalachian Mountain region has been struggling with generating ...

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