The International Network of Hospitality Consulting Professionals
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Case Study: Using Social Media and SEM to Drive Group Business

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US hotels. As a leader in marketing and e-commerce disciplines, my team’s focus was largely devoted to driving demand and revenue from the direct consumer segments […]

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A woman on the phone with one hand on her laptop.

Where Have All the Real Salespersons Gone

On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over the years we have somehow gravitated from partnering with customers in building long-term relationships and account understanding to now taking orders in a more clinical, impersonal and highly transactional environment. However, customers still require […]

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A hotel sign on a hotel.

Branding Hotels

The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to fill “gaps” in our knowledge of brand management to help the industry improve brand performance.

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social media in hospitality

Keep the Social Media Buzz – Buzzing!

Managing your social media buzz can take 30 minutes to an hour a day, tops. While this may seem like a lot, many customers are making their choice based on what they see and read. Chat with your team; seek and enlist someone that is passionate about this, and let them go at it. Use these tips, and you will see fruitful rewards!

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