Debbie Miller
Digital Marketing and Social Media
Google’s Latest Search Changes Could Reshape the Direct Booking Battle
The battle for direct hotel bookings has a new front. Google just rolled out significant changes to its search results ...
The Hotel Guest Journey No Longer Starts with Google
For years, hospitality marketers built their digital strategies around a familiar assumption: when someone wanted to ...
The Cost of Misalignment Between Marketing and Revenue Strategy
In many hotels, marketing and revenue management are both active and focused on driving performance. Rates are being ...
Evergreen Content and the Long-Term ROI of Hotel Marketing
In hospitality marketing, it’s easy to get caught in a cycle of constant campaigns. You have seasonal promotions, ...
How Task Force Marketing Helps Hotels Bridge Staffing Gaps
The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, ...
How AI Is Reshaping Guest Engagement and Hotel SEO
The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation ...
