Brand Selection Consulting Services

Find a consultant that is specialized to help hospitality property owners with brand selection.

Meet Our Brand Selection Consultants

Stewart Kiely

Design/Project Management/Sustainability

View Profile

Tom Lambrecht

Debt Restructuring, Loan Packaging

View Profile

Mandy Murry

Independent Hotel Coaching

View Profile

Peter Van Allen

Non-Rooms and Rooms Pricing Strategies

View Profile

Charles Oswald

Hotel & Asset Mgmt, Hotel Underwriting

View Profile

James Samson

Food, Beverage, and Restaurants

View Profile

David Sarner

Franchise Development & Brand Expansion

View Profile

Connor Vanderholm

Total Revenue Management & Task Force

View Profile

Perry Smith

Restaurant & Club Operations, PR, Branding

View Profile

Chuck Kelley

Positioning & Asset Operations

View Profile

Ted Torres

Development & Construction Management

View Profile

Rick Blackburn

Sales Optimization & Growth Strategies

View Profile

Charis Atwood

FF&E Project Planning and Management

View Profile

Jay Landfair

Asset Management/PIP/Project Management

View Profile

Samir Daqqaq

Hospitality & Tourism Development

View Profile

Joseph Cozza

Catering Sales & Event Operations

View Profile

Bill Carroll, Ph. D.

Revenue, Pricing, Marketing

View Profile

Jennifer Dohrmann-Alpert

Market & Financial Feasibility Studies

View Profile

James Miles

Independent Resort Ops & Development

View Profile

Stacy Moore

Foodservice Concepts & Strategies

View Profile

Debbie Miller

Digital Marketing and Social Media

View Profile

Haydn Kramer

Hotel Sales and Global Sales

View Profile

Scott Brown

Audio Visual Services & Infrastructure

View Profile

Melissa Rosen

F&B Concept/Branding/Revenue Strategies

View Profile

Kevin Doyle

Fraud Investigations & Prevention

View Profile

Janet Eason

Marketing and Branding

View Profile

Eric Rubino

Acquisitions/Investment/Deal Structuring

View Profile

Thomas Cleary

Insurance & Risk Mgmt for Hospitality

View Profile

Greg Riehle

Legal, Risk Management, Arbitration

View Profile

Andrew Huzyk

IT Systems Design & Technology

View Profile

Shirley Whelan

F&B Concept Development & Management

View Profile

James Kuester

Interior and Experience Design

View Profile

Sean Flakelar

Luxury Boutique Resort & Restaurant Ops.

View Profile

Javier Leon

Engineering, MEP Review, CapEx Planning

View Profile

Stephen Lipinski

Restaurant Profitability, Expert Witness

View Profile

Ken Edwards

Receivership, Asset Management, Training

View Profile

Dan Voellm

Asset Management & Valuations

View Profile

Michael Pleninger

Hotel Development & Management

View Profile

Haydee Cruz

Digital Marketing and Market Analysis

View Profile

Jon Peck

Acquisition Advisory & Asset Management

View Profile

Bill Callnin

Casino Consulting Services

View Profile

Stephanie Smith

Hotel Digital Marketing & Social Media

View Profile

Joanne Richardson

HVAC, Digital Bldg Tech, ESM Strategies

View Profile

Don Farrell

Sales, Service & Leadership Training

View Profile

Jeff Hope

Finance, Operations & Risk Management

View Profile

Leah Crump

Luxury Wellness & Spa Consultant

View Profile

Katherine Moulton

Mediation and Dispute Resolution

View Profile

Walter O'Connell

Hotel Valuation & Cost Segregation

View Profile

Juliette Gust

Ethics, Compliance, Anti-Fraud

View Profile

Dr. Chekitan Dev

Hospitality Branding and Marketing

View Profile

Gary Isenberg

Hotel Owner Advocacy & Development

View Profile

Alan Orlob

Hotel Security & Threat Mitigation

View Profile

Larry Spelts

Hotel Development & Repositioning

View Profile

Simon Turner

Expert Witness, Asset Mgmt, Transactions

View Profile

John Berndt

Operations & Asset Management

View Profile

Cara Federici

Branding, Marketing & Feasibility

View Profile

Susan Barry

Commercial Strategy

View Profile

Sean Skellie

Hotel Development & Marketing Analysis

View Profile

Frank Schuetzendorf

Food & Beverage Concept Development

View Profile

Alan Someck

Expert Witness, Foodservice Operations

View Profile

Jeff Foster

Hospitality, Theme Parks, Zoological

View Profile

Preston Rideout

Nightclub and Dram Shop Expert

View Profile

Chuck Simikian, SPHR, SHRM-SCP

HR Consultant, Trainer, Interim Director

View Profile

Find a Hospitality Brand Selection Consultant

It’s an essential decision whether to operate as an independent, a brand, hotel, or restaurant. Selections regarding brand, as well as operator/s, for managing property are critical determinations that have a lasting impact on value, income, guest experience, and the success of a property.

Brand Selection Services in the Hotel Industry

Hotel branding makes up a large part of the market value of many successful hotels and restauraunts.
Relying on an expert in hotel branding, management contracts and negotiations, can be the difference maker between constant struggles in owner/operator/investor relationships and successful long-term relationships that build value and guest loyalty.
If you are developing a new property, wading through the sea of brands and standards required by each is daunting. Or as an independent it is equally daunting to define your brand. Engaging an expert is valuable to analyze the market, competition, and opportunities. These analyses will allow you to capitalize on a particular brand (or soft-brand). Understanding the process of design, technology and operating systems, product and services selections, and procurement partners can make a considerable difference in project costs and timing to opening.

Hospitality Brand Standards and Systems Services

Implementing brand standards and systems can be costly to establish and maintain. Cayuga Consultants have the knowledge and experience to:
  • Help you define your goals
  • Analyze the cost/benefit of each option
  • Help select the right brand for your property
  • Guide you through contract negotiations

Hospitality Franchise Development

Franchising is a powerful strategy to expand your hospitality footprint, while maintaining brand consistency and excellent operations. Our franchise consulting services provide the expertise and guidance needed to navigate the complexities of franchise development for successful franchisors and franchisees.

Starting a Hospitality Franchise

From boutique to large-scale chains, the hospitality sector offers diverse franchise opportunities in food and beverage, hotel, and other niches of regional and global hospitality. Getting started with your new franchise business, two areas where assistance is often beneficial may include:
  1. Franchise Business Plan Development: Craft a plan that highlights realistic financial projections, tailored marketing strategies, and relevant operational guidelines.
  2. Franchise Application Process: Simplify your pathway towards approval by clarifying your interest and qualifications.

Ready to begin your franchising journey with a consultant?

Partner with us to build a franchise system that ensures scalability, profitability, and operational excellence.

What is franchise development?

Franchise development is the process of structuring and scaling a business model to enable franchisees to operate under a brand while maintaining its standards.

What are the four types of franchises?

  1. Product Distribution
  2. Business Format
  3. Manufacturing
  4. Management Franchises

Hospitality Operator Selection

Equally essential is management of the operation.
  • Will you be choosing a brand that requires brand management of the property?
  • Will you be bringing in a third-party franchise or management group to operate?
  • Will you be self-operating?
Each comes with advantages and disadvantages. Cayuga’s experts in hotel management companies and negotiating agreements help owners make these vitally important decisions.

Enquire Now

Trusted By