Bill's Latest Articles & Case Studies
Digital Marketing Performance Evaluation in the Covid-19 Pandemic
In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting...
Hotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue management across the hotel landscape through roundtable discussions and phone interviews with revenue management professionals.
A Quarterback for the Digital Services Playbook
Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.