Feasibility & Market Analysis Consulting Services
With experience in hotels, resorts, clubs, restaurants, bars, commercial foodservice, and mixed-use developments, our professionals help developers make decisions based on market research.
Meet Our Market & Feasibility Analysis Consultants
Charles Oswald
Hotel & Asset Mgmt, Hotel Underwriting
Joseph Cozza
Catering Sales & Event Operations
Peter Van Allen
Non-Rooms and Rooms Pricing Strategies
Gary Isenberg
Hotel Stakeholder Advocacy & Development
Tom Lambrecht
Debt Restructuring, Loan Packaging
Sean Skellie
Hotel Development & Marketing Analysis
Dan Voellm
Asset Management & Valuations
Haydee Cruz
Digital Marketing and Market Analysis
Larry Spelts
Hotel Development & Repositioning
Rick Blackburn
Sales Optimization & Growth Strategies
Eric Rubino
Acquisitions/Investment/Deal Structuring
Jon Peck
Acquisition Advisory & Asset Management
Shirley Whelan
F&B Concept Development & Management
Martin Coghlan
Revenue & Distribution Management
Jennifer Dohrmann-Alpert
Market & Financial Feasibility Studies
Zachary Schwartz
Investment, Development, Asset Strategy
Purchasing a Hotel Asset Market Feasibility Study
Cayuga Consultants can assess hotel investment and development objectives, perform market financial modeling, identify risks, and offer insight and strategic support for feasibility and market analysis. The first step in the purchase of an asset or development of a hotel or food and beverage outlet should always be a market and feasibility study.
To make an informed decision you need to know how your asset is expected to perform over the long term. The study will also assist you to make data based decisions on:
- Market segment – economy to luxury or fast food to fine dining
- Brand – choose the right brand for the specific market and avoid brand proliferation
- Right size – 100 rooms or 500 rooms, 50 seats or 200 seats
- Facilities criteria – what amenities should be part of the product offering – function space, spa, private dining, pool, exercise facilities and the such
- What enhancements will help reposition the asset for success?
Making the right data based decisions prior to purchase or development to a hospitality business will lead to long term financial success. This expert guidance helps to improve the owner’s market share objectives, project positioning and hotel branding to maximize market potential.
Market Analysis Consultants
As experts in market analysis, our consultants are able to present comprehensive hospitality market studies that can be used in the process of structuring and securing financial and investment support in a wide range of hospitality segments, brands and geographic locales.
Feasibility Analysis Consultants
Feasibility analysis for either a new or existing project requires expert evaluation of a site and locational characteristics, quantifying of demand and competitive supply, accurate forecasting of revenues, expenses, and project costs, and conclusive hotel market value based on sound evidence.
