The International Network of Hospitality Consulting Professionals

Purchasing a Hotel Asset Market Feasibility Study

Cayuga Consultants can assess hotel investment and development objectives, perform market financial modeling, identify risks, and offer insight and strategic support for feasibility and market analysis.

The first step in the purchase of an asset or development of a hotel or food and beverage outlet should always be a market and feasibility study. To make an informed decision you need to know how your asset is expected to perform over the long term. The study will also assist you to make data based decisions on:

  • Market segment – economy to luxury or fast food to fine dining
  • Brand – choose the right brand for the specific market and avoid brand proliferation
  • Right size – 100 rooms or 500 rooms, 50 seats or 200 seats
  • Facilities criteria – what amenities should be part of the product offering – function space, spa, private dining, pool, exercise facilities and the such
  • What enhancements will help reposition the asset for success?

Making the right data based decisions prior to purchase or development to a hospitality business will lead to long term financial success.

This expert guidance helps to improve the owner’s market share objectives, project positioning and hotel branding to maximize market potential.

Market Analysis Consultants

As experts in market analysis, our consultants are able to present comprehensive hospitality market studies that can be used in the process of structuring and securing financial and investment support in a wide range of hospitality segments, brands and geographic locales. 

Feasibility Analysis Consultants

Feasibility analysis for either a new or existing project requires expert evaluation of a site and locational characteristics, quantifying of demand and competitive supply, accurate forecasting of revenues, expenses, and project costs, and conclusive hotel market value based on sound evidence.

Our Hotel Feasibility Consultants

David Adler

Driving events and meetings demand, profitability and efficiency in a post covid world with smart technology, up to date strategies and creative solutions for leadership and innovation.

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Katie Benson

Hospitality professional with extensive international operational, development and asset management experience with assignments in Asia Pacific, Middle East, Europe, UK, USA.

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Joseph Cozza

Leadership experience in catering sales and event operations. Expertise in creating actionable plans that drive sales, event excellence, and profit. Focus on quality, accountability, and results.

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Haydee Cruz

Helping hotels to reach targeted market segments, securing and implementing lucrative sales strategies, developing innovative operating practices to ultimately yield profits.

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Stephen Dietrich

Providing actionable pro-active client advisory services in key areas designed to improve asset value.

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Jennifer Dohrmann-Alpert

Leisure advisory expert - finding the sweet spot between your vision, insightful market research, and deep financial analytics to optimize project success.

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Steve Heitzner

Hospitality sales & marketing expert - advising clients on strategic & tactical imperatives designed to maximize top line revenues. Develop innovative sales, marketing & revenue strategies to drive profitable growth.

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Tom Lambrecht

Has managed over $230 Million in debt relief and or restructure. Expert in feasibility & marketing studies, loan packaging, budget & marketing plans for debt restructure.

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Jim Lopolito

Jim is a veteran of the restaurant, country club (clubs), catering & concert industries offering expert consulting assistance in developing operational performance, cost accounting, extraordinary teams, and molding profitable hospitality businesses.

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Timothy O'Mara

Food and beverage consultant specializing in Request for Proposal (RFP), master planning, proforma development, and operational consulting for Higher Ed and Employee Dining.

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Jon Peck

Proven track record with all all aspects of hotel acquisition and development.

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Michael Pleninger

Cayuga's only Total Service Hotel Management Company

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Ahmed Riad

We help hotel owners and managers optimise their commercial performance by crafting purpose built Sales, Marketing, PR & Revenue strategies. Our global exposure is refined by a unique expertise on the ins & outs of the Middle East travel market.

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Sean Skellie

Expertise in hotel development consulting, market analysis & feasibility to communities & developers. Our focus on boutique hotels & soft brand affiliation with Marriott sets Grey Hospitality apart.

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Dan Voellm

Asia-Pacific hospitality real estate expert - advising clients on critical decisions throughout the asset life-cycle. Combining a macro perspective with an attention for detail, strong analytical skills and strategic thinking.

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Shirley Whelan

F&B professional with specific expertise in concept development, beverage programming, and operations as they apply to hotels, resorts, restaurants, bars, and retail food markets.

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