Perry Smith

Restaurant & Club Operations, PR, Branding


Washington, District of Columbia, United States
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Hospitality Visionary I Restaurant & Nightclub Founder | Owner-Operator | Seasoned Executive with 30 years experience in Ownership, Operations, Branding, PR, Communications & Managed Growth.

Key Consulting Services

  • Expert Witness
  • Operations
  • Creative Growth & Scaling Strategies
  • Leadership Development and HR
  • Communications and PR

Expertise

With 30 years of experience in the hospitality industry, Smith possesses deep expertise in bar and restaurant development, operations, and growth. He has successfully created, owned, and operated a range of thriving hospitality ventures, from Polly Esther’s Dance Clubs nationwide to Matchbox Food Group, Ted’s Bulletin, DC-3 and Minute Man Burgers across Washington, DC, Maryland, Virginia, California and Arkansas. Hospitality and service are at the core of Smith’s leadership philosophy. He is passionate about team development, believing that success is built on the strength of the people behind it. Committed to cultivating the next generation of industry leaders, he focuses on mentoring Millennial and Gen Z professionals through principles of accountable servant leadership. Most recently, Smith led his restaurant group to become a thriving organization of over 650 employees. At Matchbox Food Group, he played a pivotal role in PR, branding, communications, human resources, legal, licensing, operations, and site selection. In addition to building and operating successful concepts, Smith served as chief legal officer, drawing on his firsthand experience to navigate the complexities of workers' compensation, dram shop and insurance claims to provide valuable insights and strategic guidance. At Cayuga Hospitality Associates, he continues to leverage this experience as a successful Expert Witness in the hospitality industry.

Background

  • Smith earned his B.A. in Military History from Lehigh University, where he also played Division 1 football. His hospitality career began in New York City while completing an M.A. in Media Ecology and Communications at NYU. Starting from the ground up, he worked as a bartender, security, server, sous chef, and manager at a variety of well-known New York establishments, including Chumley’s Speakeasy, Robert’s Jazz Club, The Madison Coterie, Sports on Broadway, and Polly Esther’s Nightclubs. After graduating from NYU, Smith partnered with the Polly Esther’s Nightclub Group to expand the concept to Washington, DC, Chicago, St. Louis, and Denver. His responsibilities spanned every aspect of operations, from buildout and budgeting to HR, PR, promotions, logistics, and licensing. In 2003, he created Matchbox Pizza Bistro in Washington, DC, which quickly gained critical acclaim and was named Best New DC Restaurant. Building on that success, he expanded Matchbox into multiple locations and went on to create the beloved Ted’s Bulletin Diner chain which won Best Neighborhood Gathering Place in 2011. In 2020, Smith resurrected the legendary Minute Man Hamburger QSR in Arkansas and is currently developing an operating model for the concept focused on food truck ownership opportunities for military veterans. In 2023 Smith partnered with Dr. Jonathan Hodor to launch RNR Aesthetics and Potomac Performance Med Spas in Bethesda, MD. He is a Managing Partner and CSO.

Professional & Other

Adjunct Instructor
Joint Special Operations Forces University (JSOU), Tampa, FL

Developed systems models for small business growth as a way to mitigate conflict scenarios for US troops in Iraq and Afghanistan. Trained Special Forces troops and military families in the use of the Kairos Cognitive Preference Survey in addition to developing servant leadership curriculum.
MacDill Air force Base Tampa, FL under General Joe Votel

Special Forces (SOCOM)
Executive Leadership Development and Readiness Support
Fort Belvoir Fairfax, VA

Adjunct Lecturer
Lehigh University, College of Business and Economics
NYU Steinhardt School of Culture, Education and Human Development
Johns Hopkins, Carey Business School
Georgetown University, McDonough School of Business
Media Ecology Association
Lerch Early Brewer, LLP
Soldiers to Sidelines

Organizations:
Avalon Leadership Institute, President
The Minute Man Foundation, President
Neuroleadership Institute
Media Ecology Association
Asa Packer Society, Lehigh University
Executive Committee, Lehigh University Football Partnership
Screen Actors Guild (SAG)

Perry's Latest Articles & Case Studies

Perry Smith

Food Truck Innovation: Bridging Hospitality Traditions and Modernity

By Perry Smith Feb 20, 2025

As a consultant in the restaurant and hospitality sector, I am seeing some dynamic changes – especially post-covid that are having a...

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Perry Smith

Why Professional Bartenders Still Matter

By Perry Smith Feb 20, 2025

“A Professional Bartender is someone who can do his or her best work when he or she doesn’t feel like it.” —...

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Perry Smith

ChatGPT Hack for Hospitality: 5 Minute Video

By Perry Smith Feb 20, 2025

Two of our Cayuga Hospitality Consultants, Cory Falter and Perry Smith, got together to discuss the potential opportunities to leverage AI in...

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