Preston Rideout

Nightclub and Bar Management

Memphis, Tennessee, United States
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I'm a Nightclub and Bar Consultant with 24 years of experience. Resorts, Hotels, Casinos, Restaurants, Nightclubs, and Bars retain my services because I am a Nightclub and Bar Expert

Key Consulting Services

  • Nightclub and Bar Operations
  • Nightclub and Bar Design
  • Nightclub and Bar Employee Training
  • Nightclub and Bar Concept Development
  • Nightclub Expert Witness Testimony


My expertise is derived from operating Coyote Ugly, Tangerine, Pure Nightclub, Pussycat Doll Lounge, Audigier Nightclub, LAX Nightclub, Noir Bar, EVE Nightclub, Venus Pool, Rehab Pool, Electric Cowboy, Luke's Ice House, Twelve25, Red Rock, and The Gin. My Casino Nightclub expertise includes Treasure Island Hotel and Casino, Luxor Resort and Casino, Caesars Palace Hotel and Casino, Aria Resort and Casino, New York -New York Hotel and Casino, Hard Rock Hotel and Casino, My Resort and Hotel Bar expertise includes consulting for The Alluvian Hotel, The Memphian Hotel, The Collegiate Hotel, Hotel Fenix, The Pink Shell Resort Hotel, The Millennium Hotel, and the Crown Plaza Hotel. My Nightclub Management Group expertise includes Pure Management Group, Western Entertainment River City Management, Beale Street Blues Company, CMB Holding Group, and Beyond Hospitality Business Group.


Key Experience

  • I got into the bar business while attending The University of Mississippi. After graduation, I relocated to Las Vegas to work for Pure Management Group. Operating Nightclubs in Las Vegas was like attending Graduate Scholl for Nightlife. After Vegas, I became a Nightclub and Bar Consultant. My first client was Jon Taffer from Bar Rescue on Spike TV. Since then, I've provided Nightclub and Bar Consulting across the United States, Mexico, and The Bahamas. In 2017, I published Cocktail Currency. It's a bar math book examining the relationship between liquor cost, cocktail pricing, and profitability. In 2018, I started providing Alcohol-Related Expert Witness Testimony specific to nightlife, intoxication, mechanical bulls, and Dram Shop.

Professional & Other

My Professional Affiliations include:

The Hospitality Alliance: Director of Bar Operations
Restaurant Consulting Services: Alcohol Operation Consultant
RAMP Alcohol & Terrorism: Alcohol Instructor
Food Consultant Society: Nightclub and Bar Consultant
The Bar Experts: Vice President
Rescue My Bar: Vice President

Industry Associations

Preston's Latest Articles & Case Studies

Preston Rideout

The Million Dollar Question – Cocktail Profitability and Recipe Deviation Cost

By Preston Rideout Jan 19, 2023

Achieving, maximizing and sustaining cocktail profitability requires a foundation in fact, not conjecture. Bar math, production cost and recipe deviation rates dictate cocktail profitability.

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