Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

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Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal Market Share

By Cayuga Hospitality Consultants Jul 16, 2021

The top factors influencing a guest’s choice in hotel  accommodation according to STR Research in May 2021 ...

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Cayuga Hospitality Consultants logo

COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maximizing Profits

By Cayuga Hospitality Consultants Apr 30, 2021

Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The ...

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Haydn Kramer

Swashbuckling Hotel Sales: Stand and Deliver, or Perish

By Haydn Kramer Apr 26, 2021

Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is ...

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Susan Barry

Stress Test Before You Invest: Hotel Demand

By Susan Barry Feb 27, 2021

The pandemic has created challenges for hotel owners like none they have ever seen.  STR reports that U.S. hotel ...

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Stress Test Before You Invest: Hotel Supply

By Susan Barry Feb 12, 2021

For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the ...

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Bill Carroll, Ph. D.

Digital Marketing Performance Evaluation in the Covid-19 Pandemic

By Bill Carroll, Ph. D. Nov 1, 2020

In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, ...

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