Sales, Marketing & Revenue Management

By Bill Carroll, Ph. D. Feb 14, 2020

William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue ...

By Cayuga Hospitality Consultants May 31, 2019

For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do ...

By Stephanie Smith & Bill Carroll, Ph. D. Apr 12, 2019

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...

By Stephanie Smith Mar 17, 2019

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  ...

By Cara Federici Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

By Stephanie Smith Nov 10, 2018

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...