Susan Barry

Commercial Strategy

Susan Barry

Rethinking Holiday Posts: Are They Worth It?

By Susan Barry Aug 31, 2023

As a B2B marketing consultant to hospitality companies, LinkedIn is one of my most important tools.  Companies can ...

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Susan Barry

Case Study: B2B Marketing for Management Company

By Susan Barry May 22, 2023

The Challenge: Sharing a TrevPAR Success Story This mid-sized hotel operating company had outperformed other similar ...

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Susan Barry Joseph Cozza

Cayuga Hospitality Consultants Discuss Future of Events

By Susan Barry & Joseph Cozza Aug 22, 2022

Cayuga Hospitality Consultants got together with other members to talk about their area of expertise, projects, and ...

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Susan Barry

Stress Test Before You Invest: Hotel Demand

By Susan Barry Feb 27, 2021

The pandemic has created challenges for hotel owners like none they have ever seen.  STR reports that U.S. hotel ...

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Susan Barry

Stress Test Before You Invest: Hotel Supply

By Susan Barry Feb 12, 2021

For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the ...

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Susan Barry

Hospitality Experts Predict 2021 Trends

By Susan Barry Jan 18, 2021

Cayuga Hospitality Consultants don’t always agree, but when asked to predict the future of hospitality, everyone felt ...

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