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Susan Barry

Commercial Strategy

Susan Barry

Fireside Chat: Navigating the Hospitality Legal Landscape

By Susan Barry Feb 7, 2024

Robin Zeidel spent four years in book publishing before following in her father’s footsteps by getting a law degree. ...

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Cory Falter Susan Barry

Video: Cracking the Hospitality Startup Code and Standout in a Crowded Market

By Cory Falter & Susan Barry Oct 24, 2023

Navigating the intricacies of the hospitality industry can be daunting, especially for startups looking to make their ...

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Susan Barry

Rethinking Holiday Posts: Are They Worth It?

By Susan Barry Aug 31, 2023

As a B2B marketing consultant to hospitality companies, LinkedIn is one of my most important tools.  Companies can ...

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Susan Barry

Case Study: B2B Marketing for Management Company

By Susan Barry May 22, 2023

The Challenge: Sharing a TrevPAR Success Story This mid-sized hotel operating company had outperformed other similar ...

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Susan Barry Joseph Cozza

Cayuga Hospitality Consultants Discuss Future of Events

By Susan Barry & Joseph Cozza Aug 22, 2022

Cayuga Hospitality Consultants got together with other members to talk about their area of expertise, projects, and ...

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Susan Barry

Stress Test Before You Invest: Hotel Demand

By Susan Barry Feb 27, 2021

The pandemic has created challenges for hotel owners like none they have ever seen.  STR reports that U.S. hotel ...

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