Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Sustainable Profitability in a World with OTA’s
The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding ...
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OTA Value: It Depends on How You Play the Game!
When the OTAs, hotel managers and asset owners focus on growing total market and/or specific destination demand, long ...
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The Four-Pillar Imperative of Hotel Positioning
Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource ...
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Case Study: Using Social Media and SEM to Drive Group Business
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...
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The Battle for ‘Book Direct’ May Be Won, but the War Will Not
‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...
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Where Have All the Real Salespersons Gone
On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over ...
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