Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
The Four-Pillar Imperative of Hotel Positioning
Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource ...
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Case Study: Using Social Media and SEM to Drive Group Business
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...
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The Battle for ‘Book Direct’ May Be Won, but the War Will Not
‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...
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Where Have All the Real Salespersons Gone
On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over ...
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Ten Hotel Sales Basics
For a great hotel sales effort, hoteliers need to be reminded of basic principles. They also need to be reminded that ...
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Branding Hotels
The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to ...
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