Boutique hotel supply and demand is growing at a much faster pace than traditional branded hotels. According to the 2019 Boutique Hotel Study by the Highland Group, demand for boutique hotels grew at a year-over-year rate of more than 8 percent, while overall US hotel demand grew a mere 2 percent in 2018. A consumer […]

Imagine a hotel is a doll house. Go ahead. Pick it up, shake it around and turn it upside down. What happens? Well, it’s likely that anything not glued down will fall out onto the floor. Most of these fallen objects are commonly referred to as OS&E, short for Operating Supplies and Equipment, or, the […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down […]

The goal of this paper is to highlight those actions that can change the experience of the customer during their stay by the design in the guestroom. Emotional design is one such tool.

By: Shirin Heidary and Albert Pucciarelli of McElroy, Deutsch, Mulvaney & Carpenter, LLP Hyatt, InterContinental, Hilton, Sheraton – these United States hotel brands were once associated with Iran. During the Shah era, Hilton had a hotel in Tehran called the Royal Tehran Hilton; InterContinental had one called the Tehran InterContinental; Sheraton had the Arya-Sheraton Hotel; and […]