A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down […]

The goal of this paper is to highlight those actions that can change the experience of the customer during their stay by the design in the guestroom. Emotional design is one such tool.

By: Shirin Heidary and Albert Pucciarelli of McElroy, Deutsch, Mulvaney & Carpenter, LLP Hyatt, InterContinental, Hilton, Sheraton – these United States hotel brands were once associated with Iran. During the Shah era, Hilton had a hotel in Tehran called the Royal Tehran Hilton; InterContinental had one called the Tehran InterContinental; Sheraton had the Arya-Sheraton Hotel; and […]