The International Network of Hospitality Consulting Professionals

Brand Services & Operator Selection Consulting Services

Hotel brands make up a large part of the market value of many successful hotels and restaurants. Relying on an expert in hotel branding, management contracts and negotiations, can be the difference between constant struggles in owner/operator/investor relationships and successful long-term relationships that build value and guest loyalty. 

If developing a new property, wading through the sea of brands in today’s marketplace is daunting. Engaging an expert is valuable to analyze the market, competition, and opportunities to capitalize on a particular brand (or soft-brand). 

The brand can define your property’s image and enhance sales, marketing, and loyalty, they bring robust reservations systems and other technology, but implementing brand standards and systems can be costly to establish and maintain. Cayuga Consultants have the knowledge and experience to help you to define your goals, analyze the cost/benefit of each option, help select the right brand for your property and guide you through contract negotiations.

Equally essential is management of the operation. Will you be choosing a brand that requires brand management of the property? Will you be bringing in a 3rd party franchise or management group to operate? Will you be self-operating? Each come with advantages and disadvantages. Cayuga’s experts in hotel management companies and negotiating agreements help owners make this vitally important decision.

Our Brand Services & Operator Selection Consultants

Patrick Bajdek

Patrick Bajdek

Expertise includes - Financing Programs: Debt placement, PIP financing, C-PACE Re-Cap Loans and Equity Sourcing; Management Company and Brand selection; Asset Management; Development Management.

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Rowland Bates

Mr. Bates is a hospitality Acquisitions and Development professional with 40 years’ leadership experience in all aspects of development/acquisition of hotels, luxury resorts & golf course communities.

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John Berndt

Senior advisor for multi-use projects for International brands, independent owners/developers on hospitality operations,

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Stephen Darling

Experience in planning and development consulting for owners and architects, Stephen's approach creates the road to profitability plus fresh shrewd insights for the future.

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Chekitan Dev

Chekitan Dev

Dr. Dev is the leading expert on hospitality branding and has served as an expert witness, workshop leader, consultant and keynote speaker for hospitality related firms all over the world.

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Stephen Dietrich

Providing actionable pro-active client advisory services in key areas designed to improve asset value.

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Cara Federici

Cara Federici is a results oriented, Principal and former Vice President of Branding & Hotel Operations delivering proven methodologies to create and scale hospitality brands.

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Simon Fricker

Simon Fricker

International luxury boutique hotelier specializing in new concepts, pre-openings & operations. Advising stakeholders on how to optimize project investments, enhance asset value & maximize profit.

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Luis Gallotti

Disruptive, forward thinking and innovative hotelier with 15 years in luxury hospitality, creating unique products and adding value for independent hotels in South America.

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Haydn Kramer

Hotel Sales & Marketing expert ; experience ranging from VP of Sales & Marketing to Sales Management of Marriott's entire portfolio. Haydn's knowledge can be applied to any lodging brand at every tier

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Jon Peck

Proven track record with all all aspects of hotel acquisition and development.

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Michael Pleninger

Michael Pleninger

Cayuga's only Total Service Hotel Management Company

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Romulo Vallejo

Fully bilingual, multicultural Hospitality Operations Specialist. Over 20 years U.S. and Caribbean-Latin American experience leading select, extended, and full-service hotels.

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