Brand Services & Operator Selection Consulting Services

Find a consultant that is specialized to help hospitality property owners with their brand services and operator selection.

The election to operate as an independent, brand (or re-brand) a hotel or restaurant is an essential decision for an owner. The selection of the brand services & the operator for managing the property are also critical determinations. These each have a lasting impact on value, income, guest experience, and the success of your property.

Find a Hospitality Brand Services & Operator Selection Consultant

Branding Services in the Hotel Industry

Hotel branding makes up a large part of the market value of many successful hotels and restaurants. Relying on an expert in hotel branding, management contracts and negotiations, can be the difference maker between constant struggles in owner/operator/investor relationships and successful long-term relationships that build value and guest loyalty.

If you are developing a new property, wading through the sea of brands and standards required by each is daunting. Or as an independent it is equally daunting to define your brand. Engaging an expert is valuable to analyze the market, competition, and opportunities. These analyses will allow you to capitalize on a particular brand (or soft-brand). Understanding the process of design, technology and operating systems, product and services selections, and procurement partners can make a considerable difference in project costs and timing to opening. 

Hotel Brand Standards and Systems Services

Implementing brand standards and systems can be costly to establish and maintain. Cayuga Consultants have the knowledge and experience to:

  • Help you to define your goals
  • Analyze the cost/benefit of each option
  • Help select the right brand for your property
  • Guide you through contract negotiations

Hotel Operator Selection Process Services 

Equally essential is management of the operation. Will you be choosing a brand that requires brand management of the property? Will you be bringing in a 3rd party franchise or management group to operate? Will you be self-operating? Each comes with advantages and disadvantages. Cayuga’s experts in hotel management companies and negotiating agreements help owners make these vitally important decisions.

Your Hotel and Building Brand Loyalty with Millennials

Millennials have witnessed economic uncertainty and the collapse of the internet bubble, followed by the worst global recession since the Great Depression. When they travel, they want to go local and enjoy the culture of the community they are visiting. Millennials were the first generational cohort to grow up with the internet and are sometimes referred to as digital natives.

Although millennials are brand loyal, they expect immediate recognition from brands. They do not want to stay in a basic room 35 times before they start to get upgrades as a gold member of a loyalty program. They want to be recognized as being important the first time they walk through the door. A challenge for brands is how to maintain their legacy loyalty programs that have been effective with baby boomers while also providing instant benefits for millennials.

Millennials are influence hotel designs, resulting in spaces that enhance social interaction. New brands catering to this youthful generation can indeed design appropriate loyalty programs. Hilton and Marriott now have programs where loyalty members get discounts on hotels as well as free WiFi.

Although millennials are changing the design of hospitality spaces, the format of loyalty programs and employment models, many of these shifts are refreshing and necessary. They can and will enhance the travel experience for not only millennials but also for all the other generations.

Meet Our Brand Services & Operator Selection Consultants

Dr. Chekitan Dev

Hospitality Branding and Marketing

View Profile

Haydee Cruz

Digital Marketing and Market Analysis

View Profile

Ken Edwards

Receivership, Asset Management, Training

View Profile

James Samson

Food, Beverage, and Restaurants

View Profile

David Romano

Restaurant Concept/Turnaround/Operations

View Profile

Simon Fricker

Luxury Boutique Hotelier & Restaurateur

View Profile

Romulo Vallejo

Operations Assessments & Audits

View Profile

Cara Federici

Branding, Marketing & Feasibility

View Profile

Mandy Murry

Independent Hotel Coaching

View Profile

John Berndt

Operations & Asset Management

View Profile

Charles Oswald

Asset Management, Acquisition Strategies

View Profile

Michael Pleninger

Hotel Development & Management

View Profile

Jay Landfair

Asset Management/PIP/Project Management

View Profile

Simon Turner

Expert Witness, Asset Mgmt, Transactions

View Profile

Dan Voellm

Asset Management & Valuations

View Profile

Haydn Kramer

Hotel Sales and Global Sales

View Profile

Stewart Kiely

Design/Project Management/Sustainability

View Profile

Jim Lopolito

Restaurant, Catering & Country Club

View Profile

Jill Dean Rigsbee

Supplier/Mystery Evals/Procurement Svcs

View Profile

Ken Widmaier

Asset Mgmt, Operations, LOI/HMA Review

View Profile

Preston Rideout

Nightclub and Dram Shop Expert

View Profile

Cory Falter

Supplier and Hotel B2B Sales & Marketing

View Profile

Stephen Darling

Planning and Development Consulting

View Profile

Timothy O'Mara

F&B RFP Development, Project Feasibility

View Profile

Jon Peck

Acquisition Advisory & Asset Management

View Profile

Enquire Now

Trusted By