Brand Services & Operator Selection Consulting Services
Hotel brands make up a large part of the market value of many successful hotels and restaurants. Relying on an expert in hotel branding, management contracts and negotiations, can be the difference between constant struggles in owner/operator/investor relationships and successful long-term relationships that build value and guest loyalty.
If developing a new property, wading through the sea of brands in today’s marketplace is daunting. Engaging an expert is valuable to analyze the market, competition, and opportunities to capitalize on a particular brand (or soft-brand).
The brand can define your property’s image and enhance sales, marketing, and loyalty, they bring robust reservations systems and other technology, but implementing brand standards and systems can be costly to establish and maintain. Cayuga Consultants have the knowledge and experience to help you to define your goals, analyze the cost/benefit of each option, help select the right brand for your property and guide you through contract negotiations.
Equally essential is management of the operation. Will you be choosing a brand that requires brand management of the property? Will you be bringing in a 3rd party franchise or management group to operate? Will you be self-operating? Each come with advantages and disadvantages. Cayuga’s experts in hotel management companies and negotiating agreements help owners make this vitally important decision.
Our Brand Services & Operator Selection Consultants
Patrick Bajdek
Expertise includes - Financing Programs: Debt placement, PIP financing, C-PACE Re-Cap Loans and Equity Sourcing; Management Company and Brand selection; Asset Management; Development Management.
John Berndt
Senior advisor for multi-use projects for International brands, independent owners/developers on hospitality operations and development.
Haydee Cruz
Helping hotels to reach targeted market segments, securing and implementing lucrative sales strategies, developing innovative operating practices to ultimately yield profits.
Stephen Darling
Experience in planning and development consulting for owners and architects, Stephen's approach creates the road to profitability plus fresh shrewd insights for the future.
Chekitan Dev
Dr. Dev is the leading expert on hospitality branding and has served as an expert witness, workshop leader, consultant and keynote speaker for hospitality related firms all over the world.
Stephen Dietrich
Providing actionable pro-active client advisory services in key areas designed to improve asset value.
Ken Edwards
Expert in Receivership Management. Visionary hotelier with 20+ years experience building, operating and developing hotels throughout the country, and disruptive approach towards future of hospitality.
Cara Federici
Cara Federici is a results oriented, Principal and former Vice President of Branding & Hotel Operations delivering proven methodologies to create and scale hospitality brands.
Luis Gallotti
Disruptive, forward thinking and innovative hotelier with 15 years in luxury hospitality, creating unique products and adding value for independent hotels in South America.
Germinal Garcia
Executive with more than 37 years of experience in 11 countries in the hospitality & hotel business with focus on Sales & Marketing, Digital Strategies, e-Commerce and Revenue Management.
Haydn Kramer
Hotel Sales & Marketing expert ; experience ranging from VP of Sales & Marketing to Sales Management of Marriott's entire portfolio. Haydn's knowledge can be applied to any lodging brand at every tier
Jon Peck
Proven track record with all all aspects of hotel acquisition and development.
Romulo Vallejo
Fully bilingual, multicultural Hospitality Operations Specialist. Over 20 years U.S. and Caribbean-Latin American experience leading select, extended, and full-service hotels.