The top factors influencing a guest’s choice in hotel  accommodation according to STR Research in May 2021 are: location, price & value for money, cancellation policy, previous stay, positive reviews/personal recommendations. Although most factors have been in the top 5 before COVID-19, the way each affects the booking decision has changed. By focusing on these […]

As the lights begin to brighten on a dimmed world of the post-COVID era, the hospitality and tourism sectors have started to gain traction again. It is now time for hotels to take this opportunity to create innovative ways to earn new customers and regain lost revenue. What is Deflagging? Deflagging is the term for […]

“The First Thirty Days” There is a lot of movement in hospitality leadership positions today. You need to seize the moment when you start in a new leadership role. It is your opportunity to demonstrate how you will build trust, earn your employees respect and use sound judgement. The window of opportunity to make your […]

Remember this grim tale…. The lodging industry is estimated to report a 50 percent, nearly $125 billion-dollar loss in 2020 making this year the worst year in history for the hotel industry, just the hotels and not travel overall. Oxford also reported that this will equate to a total loss of $910 billion in travel […]

Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The most recent disruption, Covid-19, has created an acceleration in Artificial Intelligence plus the redefinition of certain segments or the expectations from key revenue-generating departments. Redefining the Role of Hotel Revenue Leaders Revenue Directors now have more […]

Hospitality businesses need to understand how claims under Covid-19 will impact their business and their peer group.  Any claims paid out will be recovered by the insurance companies paying the claims at some point by charging the specific business and the industry sector on a macro level. To understand how this works, it requires an […]

Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is the obliteration of all you knew about how customers (guests) make decisions and the ever-accelerating algorithms of artificial intelligence. Time to face those high seas, or your days are numbered. Since Melville’s whale, Hemingway’s […]

The idea of putting idle kitchens to better use is not a new one. People have been sharing their kitchens in off hours or for pop ups for years.  What is new is looking at putting kitchens to alternative uses in both on and off hours to develop additional revenue streams.  While companies had toyed […]

It has been one year since the historical COVID-19 pandemic made its debut, affecting the entire population and economies around the world. It is evident that out of all the industries negatively affected by this economic tsunami, the hospitality industry has been, and will most likely remain, the most impacted and the slowest to recover. […]

When we compare satisfied employees with good pay the hospitality industry has been in a condition of instability even before the pandemic. While a solution has encompassed different directions but never resulted, the dilemma is being further plagued by an unexpected new competitor paying all of our staff. The New Competition to Staffing Who is […]