B2B Marketing and Communications for Hospitality
Our B2B marketing and communications experts focus on the unique needs of your brand, operators, vendors and owners by tailoring strategies that leverage the right platforms to effectively reach your target audience.
Meet Our Consultants
James Kuester
Interior and Experience Design
Charis Atwood
FF&E Project Planning and Management
Rick Blackburn
Sales Optimization & Growth Strategies
Simon Turner
Expert Witness, Asset Mgmt, Transactions
Susan Barry
Commercial Strategy
Holleigh Alexander-Ramsey
Spa, Wellness, Recreation, & Branding
Don Farrell
Sales, Service & Leadership Training
B2B Marketing & Communications Consulting
The hospitality industry has marketing and communications needs outside of attracting guests to individual hotels. From the content marketing of a destination to brand creation and CVBs, B2B marketing and communications consultants of Cayuga help fellow hospitality companies build presence and enhance relationships while providing economic development for the destination.
Designation Marketing Organization
Destination Marketing Organization (“DMO”) can be interchangeable with Convention & Visitors Bureau (“CVB”). Each are still very relevant in many markets.
DMOs are not-for-profit entities, usually supported by a percentage of the hotel occupancy tax. The main idea is to provide economic development for any particular destination.
How does it work?
A hospitality consultant works with DMOs or Sales & Marketing teams that need strategies, tactics, and talented personnel to compete against other destinations, selling unique offerings, experiences, and stories. DMOs can be assisted with the development and deliverance of sales training for your partners and stakeholders to better sell your destination, take care of clients, and in general to collaborate with the DMO.
Considerations for DMOs
It’s not unheard of that we’ll steer you through concepts such as building conference websites, mobile applications, and providing incentives after understanding your hotel, winery, activity or retail structure. In addition to the following aspects of your DMO, consider whether your needs are business-to-business, or if sales consulting for hospitality should also be addressed in conversation.
- Whether your DMO is partner-based or member-based
- Business/es that your partners/members are associated with
- Location/s of existing marketing or efforts to boost your region, increasing the travel and tourism dollars
- Targeted audience, such as leisure travelers, or whether you consider business travel
- Your DMO’s internal structure consisting of marketing, leisure and convention among others
- Various departments within DMOs can work directly with convention clients to promote and drive attendance. What digital assets does your team provide?
