Hotel Sales and Marketing
Our Members have successfully positioned and marketed properties of all types — hotels, resorts, restaurants, spas, casinos, mixed-use mega-resorts — of widely varying sizes, rate structures, locations, branded and independent, as well as for tourism destinations. Whether pre-opening, brand transition or active operations needing a fresh look at positioning or strategies, our consultants are available to help hotels, resorts and destinations achieve sustainable financial success.
Cayuga Consultants are available to provide on-site interim sales management assistance, create and train sales teams, analyze sales strategies and performance, and establish a guide for sales efforts that translates into action steps with measurable results
Marketing is a multi-faceted discipline that includes research, strategic positioning, direct sales, advertising, promotion, public relations, e-commerce and distribution. Our relationships with the travel trade, meetings and incentives markets, and with strategic marketing partners give Cayuga clients access to comprehensive resources
Whether you need assistance with one element or the full range of marketing tools, we can help your operation be more successful.
Contact Cayuga Hospitality today to learn how our hotel sales and marketing experts can help you today.
Hotel Pricing and Revenue Management
Your hotel rooms are a perishable product and maximizing occupancy and rate are essential to achieve sustainable financial success. Hotel operators must be able to balance customer satisfaction along with pricing, and Cayuga Consultants possess decades of hands-on experience to help you define your unique challenges, establish goals and present effective and sustainable solutions.
Our experienced hotel pricing and revenue management consultants work with your onsite teams or provide interim support when gaps in management occur. Cayuga’s hotel revenue management experts work closely with management to set competitive positioning, forecast future demand, maximize revenues, establish hotel pricing management and provide revenue management training.
Cayuga Consultants provide hotel inventory management guidance, aid in creating marketing budgets, advise on channel distribution and advertising, and introduce solutions for establishing pricing during seasonal market demand and more. Our expert pricing and revenue management consultants teach your team tactical and strategic demand management skills.
The world of OTA’s (online travel agencies) is vast and often confusing. Cayuga members are recognized as top experts in the field with decades of hands-on experience. Learning how to weigh the costs and benefits of marketing through these global distribution systems along with maintaining strong direct booking is essential. Learning to master distribution and channel management resources will build occupancy, rate and competitive positioning.
Cayuga’s hospitality consultants develop revenue management plans help to build customer loyalty that results in increased returns for owners and operators.
Contact Cayuga Hospitality today to learn how our hotel pricing and revenue management experts can help you today.
Digital Media Marketing for the Hospitality Industry
With billions of users on social media globally, digital marketing opens infinite new opportunities for people to connect with your hospitality business. Cayuga Hospitality Consultants will work with you to establish a channel management budget, guide in developing unique strategies to your property and help to implement digital marketing plans.
Understanding social media marketing and learning to take advantage of platforms that your targeted audience is on, and building a presence on the platforms so that your audience will notice your business is essential to your hotel marketing. Cayuga Consultants know how to design balanced campaigns, understand the value of rich content, where best to direct your attention and can guide you in leveraged or paid placements.
Cayuga Hospitality Consultants have expertise in Search Engine Optimization (SEO) and how to use search engine algorithms to serve the right web pages to your target audience. They are also skilled in guiding paid search practices (SEM) including Google Adwords, targeting and re-targeting techniques serving an ideal experience to the right customer, across multiple channels.
Having a cohesive multi-channel marketing plan is the most effective way to build your visibility and identity, engage travel consumers, influence intent, generate bookings, and boost revenues and return on investment in this digitally charged environment, and Cayuga Consultants have the experience to guide you.
Contact Cayuga Hospitality today to learn how our digital marketing marketing experts can help your hospitality business today.
Our Hospitality Sales, Marketing and Revenue Management Consultants
International Hotel, Restaurant and Destination Marketing Expert - Focusing on market positioning, e-marketing, operational audits, market evaluations.
With over 25 yrs blurring the lines between A/V, technology and creativity, Scott will provide solutions in the demanding Corporate & Social audio visual space, drive revenue, service and retention.
Working as a senior sales and marketing leader or General Manager, Gordon specializes in creating, delivering and implementing hotel & resort room revenue strategies
Actively engaged with hotel ownership groups, intermediaries and start-ups in the areas of revenue, pricing, and marketing management.
A leading authority on strategic marketing and brand management, customer loyalty, e-commerce, and Professor at The Cornell University School of Hotel Administration.
Cara Federici is a results oriented, Principal and former Vice President of Branding & Hotel Operations delivering proven methodologies to create and scale hospitality brands.
International executive search consultant providing hospitality and leisure clients with talent at mid-management and senior executive level in all functional areas.
Diversified International travel and tourism marketing expert, dedicated to building revenue, partner relations and new business development.
Hotel Sales & Marketing expert ; experience ranging from VP of Sales & Marketing to Sales Management of Marriott's entire portfolio. Haydn's knowledge can be applied to any lodging brand at every tier
Jim is a veteran of the restaurant, country club, catering & concert industries offering an expert operational review, club management consulting, foodservice training, and team development.
An experienced hotel owner and operator with expertise in hotel/business loans, hotel/business acquisition and liquidation, market segment analysis and marketing.
Cayuga's only Total Service Hotel Management Company
Food & Beverage professional, focusing on operational design, service excellence and customer experience mapping. Senior Lecturer at Ecole Hôtelière de Lausanne (EHL) + Essec Business School, Paris.
Helping hotels drive incremental exposure and revenue to their website and online channels through digital marketing / advertising. Specializing in new hotels and conversions.
Peter Van Allen
I help hotels develop guest-centric pricing of non-rooms services – parking, restaurant/bar, spa & ancillaries – to increase profit & guest satisfaction for the entire hotel.
Hotel development, management services and marketing to hospitality and tourism clients throughout the Caribbean and Central America.
Specialist in the development, execution and measurement of marketing communications programs for travel, hospitality and lifestyle businesses.