The International Network of Hospitality Consulting Professionals
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Branding Hotels

The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to fill “gaps” in our knowledge of brand management to help the industry improve brand performance.

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The Hospitality Talent Search – Outsourcing Your Most Important Investment

In a hotel’s perpetual quest to find creative ways to reduce expenses while not compromising quality, senior management tends to outsource a lot of services.  From bedding and restaurant linens to IT, security and transportation, for many of these properties, relying on external contracts has become the norm rather than the exception – so why […]

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Make Sure The Right Contingency Plans Are In Place

I once met with a hotel owner, not long after taking over management of his group of hotels, to tell him how I planned to reenergize the lackluster and ineffective sales effort I found in place. I told him that I planned to create a new position of Divisional Sales Manager and promote a “sparkplug” […]

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Case Study: Breaking down Barriers Between a Hotel and Its F&B Franchise

Breaking down Barriers Between a Hotel and Its F&B Franchise When it comes to thinking broadly about food and beverage, hoteliers can either opt to supervise and operate their hotel F&B programs internally or they can work with a partner who will manage the culinary branding. This decision can determine the type of consumer dining […]

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