Articles & Case Studies

Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.

Stephanie Smith Bill Carroll, Ph. D.

A Quarterback for the Digital Services Playbook

By Stephanie Smith & Bill Carroll, Ph. D. Apr 12, 2019

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...

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Stephanie Smith

10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams

By Stephanie Smith Mar 17, 2019

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  ...

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Frank Schuetzendorf

The Art of Luxury in Hospitality

By Frank Schuetzendorf Jan 30, 2019

Defining luxury in today’s world can be misleading. What is the true meaning of luxury and a luxury experience and ...

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Alan Someck

Transformational Leadership in the Restaurant Industry

By Alan Someck Dec 15, 2018

In looking at all the factors affecting the business, a strong case can be made that highly effective leadership is the ...

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Cara Federici

How to Make Your Brand Stand Out

By Cara Federici Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

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Alan Someck

Restaurant and Hotel Safety: Preventing and Managing Accidents and Incidents

By Alan Someck Nov 19, 2018

When it comes to restaurant and hotel safety, hospitality owners must be proactive in addressing the threats to their ...

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