Michael Goldrich

AI, Digital Marketing, and E-Commerce

New York, New York, United States
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Transforming your business through Direct Channel and Generative AI: Bridging the gap between data-driven insights and tangible outcomes for accelerated growth.

Key Consulting Services

  • Grow Direct Channel Via Website Conversion
  • Assess Direct Channel Partners for Effectiveness
  • Create Generative AI Governance Guidelines
  • Coach Executives & Teams on Generative AI
  • Assess Workflow Processes for Maximum Productivity


Michael brings a wealth of expertise to the table in digital marketing, e-commerce, generative AI, media strategy and project management. Michael excels with his distinctive offering of fractional marketing leadership, which assists hotel management teams, hotel owners, and hotel brands in implementing impactful changes. He has experience at all tiers: individual hotels, regional, and corporate environments. For five years, he served as a management consultant at Accenture. After college, Michael honed his legal skills at a law firm, working as a legal assistant with a focus on lobbying, court cases, and regulatory matters.


  • Before founding Vivander Advisors, Michael J. Goldrich served as the Chief Experience Officer at the Hotels Network, where he represented the Voice of the Customer. His earlier roles include Global Head of Marketing for Club Quarters Hotels, Vice President of Marketing, E-commerce, and Distribution for Denihan, and similar executive positions at Dolce Hotels and Wyndham. With this breadth of experience, Michael has a deep understanding of hotel brand operations and the critical role of direct channel relationships. Educationally, Michael has a BA in Literature from the University of Michigan and an MA in Business Communications from Northwestern University. He also holds a certificate in Digital Marketing from Northwestern's Kellogg School of Management and another in the Economics of Blockchain and Digital Assets from the University of Pennsylvania's Wharton School.


Professional & Other

Michael is an active member of HSMAI and holds multiple board positions, including roles with the Foundation, the Marketing Advisory Board, and the Greater New York Chapter. His accolades include the Platinum Adrian Award for an innovative social media campaign and the Gold Adrian Award for a groundbreaking website. Additionally, the Westchester Business Council recognized him in their "40 Under 40" list. In 2020, HSMAI named Michael among the Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization.

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