Articles & Case Studies

Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.

Debbie Miller

How Task Force Marketing Helps Hotels Bridge Staffing Gaps

By Debbie Miller Oct 30, 2025

The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, ...

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Charles Oswald

How AI is Transforming Hotel Operations

By Charles Oswald Sep 22, 2025

Artificial intelligence is already transforming the way our industry operates, and its impact is only going to ...

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Brian Schoettes

The Five Ws of Workforce Management in Hospitality

By Brian Schoettes Aug 27, 2025

We have all been in the internal meetings, the session where a leader explains why their department has gone over their ...

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Mandy Murry

When Technology Undermines Hospitality

By Mandy Murry Aug 25, 2025

In the summer of 2025, traveling on business, I checked into a U.S. boutique hotel that promised cutting-edge ...

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Debbie Miller

How AI Is Reshaping Guest Engagement and Hotel SEO

By Debbie Miller Aug 13, 2025

The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation ...

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Rebecca Lombardo

Vacation Rentals vs Hotels: Key Differences Reshaping Hospitality Competition

By Rebecca Lombardo Jul 24, 2025

The phrase Alternative Lodging surfaced in the early 2000s as a way to describe options other than hotels. Between 2004 ...

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