Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth
Challenge: Changing Target Market to Align with Added Inventory A small vacation rental company in the Northeast with ...
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A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are ...
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How Hotels Can Leverage Social Media for Spring Travel
Spring is an exciting season for travel. There are lots of opportunities for hotels to attract spring breakers, ...
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Ways Hotels Can Leverage Influencer Marketing for Brand Growth
In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic ...
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Road Trippin’ is the Vibe as Travel Slows Across the U.S.
The news is bleeding with travel gloom and discouraging numbers for the hospitality market. Headlines tout softening ...
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Hotel Sales is High-Touch: Are you under-resourced to compete?
As we begin to ask questions specific to the hotel sales team – their strategy, tactics, sales initiatives, ...
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