Holleigh Alexander-Ramsey

Spa, Wellness, Recreation, & Branding


Aspen, Colorado, United States
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Comprehensive bespoke consulting services specializing in spa, wellness, and resort recreation concepts, pre-openings, product development, contract management, and recruiting.

Key Consulting Services

  • Spa, Wellness, Recreation, & Product Consulting
  • Concept Ideation, Facility Design, & Development
  • Pre-Opening Project Management & Implementation
  • Programming & Menu Design, Retail & Brand Strategy
  • Revenue, Profitability, & Operational Strategy

Expertise

As an award-winning consultant with over two decades of experience in the spa and wellness space, Holleigh specializes in the development of unique spa concepts and emerging retail brands, financial management of operating and new project budgets, Forbes Five-Star Standards, pre-opening planning and project management, procurement and execution, marketing and branding, sales, vendor relations, green spa development and LEED operational certifications, and business operating solutions. Holleigh has an extensive background in the luxury resort, hotel, and club spa markets partnering with such internationally acclaimed corporations as the Ritz-Carlton Hotel Company; Marriott International; St. Regis Hotels & Resorts; Starwood Hotels & Resorts – Luxury Collection; Woodhouse Day Spas; PCH Hotels & Resorts; Viceroy Hotels & Resorts; Arch Amenities Group; Gurney’s Resorts; HEI Hotels & Resorts; and Four Seasons.

Background

  • Holleigh has nearly 25 years of experience in spa operations, financial management, and business development, partnering with top luxury brands like Ritz-Carlton, Viceroy, and Four Seasons across North America, Mexico, and the Caribbean. She specializes in creating unique spa concepts and developing high-functioning operational teams, ensuring financial efficiency and profitability. Her work includes pre-opening project management, procurement, vendor relations, contract management, and helping spas meet Forbes Five-Star standards and achieve sustainability through green spa initiatives and LEED certifications. Holleigh is recognized for her ability to improve operational performance, drive sales, and product development, marketing, and launch of emerging spa and wellness brands such as COOLA, Meraki Botanicals, and Zeel: Spa Staffing. As a dynamic leader in the spa industry, Holleigh is known for her innovation and expertise in concept development, financial management, and operations.

Testimonial

Professional & Other

Holleigh has been recognized by her industry peers as ‘Favorite Spa Consultant – Finalist’ in the American Spa Professional’s Choice Awards in 2023 and 2024, and Spalign Concepts LLC was named LuxLife Health, Beauty, and Wellness 2024 Awards Winner – Best Spa Management and Operations Company.

Holleigh is currently serving as Founder and President of the Rocky Mountain Spa and Wellness Association, is an active member of the International Spa Association (ISPA) as well as GSN Planet and is a published contributing author to the college textbook Hotel Management and Operations – Fifth Edition.

Additionally, Holleigh currently serves on The Hotel Guide Board of Advisors and has previously served on the Intellitec College Massage Therapy and Cosmetology Program Advisory Committee in Colorado and New Mexico.

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