All Consultants / Jessica Hughes
Jessica Hughes
Strategic Partnerships and Marketing
Designing partnerships and marketing programs that perform — commercially, operationally, and at scale.
Key Consulting Services
- Strategic Partnerships and Commercial Alliances
- Sponsorship Strategy, Rights Structuring, and Valuation
- Hospitality & Lifestyle Marketing
- Experiential Marketing and Brand Activations
- Fractional CMO
Expertise
Jessica is the Co-founder of Concordia Partners, a boutique woman-owned consultancy specializing in hospitality marketing and strategic partnerships. She, along with her partners, work with ownership groups, operators, and executive leadership teams to design and execute high-impact partnership programs, marketing strategies, and experiential concepts that drive measurable commercial outcomes.With more than $1 billion in partnership value structured across travel, hospitality, sports, entertainment, luxury, and financial services, Jessica, and Concordia Partners, brings a rare combination of enterprise-scale experience and boutique execution discipline — delivering the strategic clarity and operational rigor of a global firm without the overhead.
Background
- With 25 years of hospitality industry experience, Jessica specializes in developing and executing partnerships across sports and entertainment, culinary, loyalty, retail, and brand — applying best-in-class marketing and partnership expertise to hospitality clients of all scales.
- During her tenure at Marriott International, she led partnerships with high-profile organizations including the NFL, Mercedes-AMG PETRONAS Formula One Team, and Universal Music Group, as well as consumer brands including The Container Store, West Elm, and PepsiCo — structuring marketing-led partnerships that drove measurable financial outcomes.
Testimonial
Jessica Kranz Hughes and the Concordia Partners team bring disciplined thinking and strong commercial judgment, consistently structuring partnerships that drive revenue, protect the brand, and support long-term asset value.
-Senior Executive, All-Inclusive Ownership Group
Jessica understands how to unlock value in complex partnership environments, translating strategic opportunities into clear commercial outcomes while protecting long-term brand and asset integrity.
-Vice President, Sponsorship Marketing
Jessica combines strategic rigor with practical execution, aligning stakeholders and partnerships to support revenue growth, audience engagement, and long-term enterprise value.
-President and COO, Entertainment Management
