Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Debbie Miller

How AI is Reshaping Hotel Digital Marketing in 2025

By Debbie Miller May 8, 2025

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force ...

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Rebecca Lombardo

Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth

By Rebecca Lombardo Apr 24, 2025

Challenge: Changing Target Market to Align with Added Inventory A small vacation rental company in the Northeast with ...

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Jon Peck

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

By Jon Peck Apr 2, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are ...

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Debbie Miller

How Hotels Can Leverage Social Media for Spring Travel

By Debbie Miller Feb 26, 2025

Spring is an exciting season for travel. There are lots of opportunities for hotels to attract spring breakers, ...

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Debbie Miller

Ways Hotels Can Leverage Influencer Marketing for Brand Growth

By Debbie Miller Oct 9, 2024

In today’s competitive hospitality landscape, hotels increasingly turn to influencer marketing as a strategic ...

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Mandy Murry

Road Trippin’ is the Vibe as Travel Slows Across the U.S.

By Mandy Murry Sep 4, 2024

The news is bleeding with travel gloom and discouraging numbers for the hospitality market. Headlines tout softening ...

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