Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Susan Barry

Stress Test Before You Invest: Hotel Demand

By Susan Barry Feb 27, 2021

The pandemic has created challenges for hotel owners like none they have ever seen.  STR reports that U.S. hotel ...

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Stress Test Before You Invest: Hotel Supply

By Susan Barry Feb 12, 2021

For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the ...

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Bill Carroll, Ph. D.

Digital Marketing Performance Evaluation in the Covid-19 Pandemic

By Bill Carroll, Ph. D. Nov 1, 2020

In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, ...

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Cayuga Hospitality Consultants logo

5 Scary Topics for your Next Hotel Strategy Meeting

By Cayuga Hospitality Consultants Sep 1, 2020

The absolute best Hotel Strategy Meetings are many things – engaging, animated, results–oriented, productive, ...

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Susan Barry

Handling Online Hotel Reviews in COVID-19

By Susan Barry Aug 7, 2020

Hotels are seeing an uptick in negative reviews during Covid. The dynamics and the traveler are different now. Here ...

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Cayuga Hospitality Consultants logo

Five Marketing Techniques Hoteliers Can Count On

By Cayuga Hospitality Consultants Jul 26, 2020

Hospitality marketing teams have a tough job to do these days.  Pivot, pivot – and pivot again.   As we all ...

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