The International Network of Hospitality Consulting Professionals
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Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal Market Share

The top factors influencing a guest’s choice in hotel¬† accommodation according to STR Research in May 2021 are: location, price & value for money, cancellation policy, previous stay, positive reviews/personal recommendations. Although most factors have been in the top 5 before COVID-19, the way each affects the booking decision has changed. By focusing on these […]

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COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maximizing Profits

Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The most recent disruption, Covid-19, has created an acceleration in Artificial Intelligence plus the redefinition of certain segments or the expectations from key revenue-generating departments. Redefining the Role of Hotel Revenue Leaders Revenue Directors now have more […]

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