For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do hotel prices frequently end in “9’? Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number […]

Would you like to transform your hotel’s parking to become a highly profitable part of your hotel that attracts additional customers and revenue and improves your customer satisfaction? Expanding your valet parking can help you increase your hotel’s parking revenue, profit and customer satisfaction.

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a quarterback to execute the plan.

Most hotel management companies and hospitality asset owners are at the front end of CapEx planning for 2018 and beyond.  Most participants in this planning will ask themselves, at one point or another; “Is CapEx planning a horrible waste of my time?”

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  Briefly review monthly reports and start asking better questions of your vendors, partners and team.  If you don’t have someone on your team with the skill set to dive deeper, find someone who does. Here are 10 high level KPIs to analyze when you are not a digital marketing expert good for a General Manager or Director of Sales to keep handy.

Defining luxury in today’s world can be misleading. What is the true meaning of luxury and a luxury experience and how do we create it in today’s hospitality industry?

In looking at all the factors affecting the business, a strong case can be made that highly effective leadership is the primary determiner of restaurant success.  This article proposes a path of transformational leadership for restaurant entrepreneurs to adopt as a way to maximize their chance for success.

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if it was that simple?  Building a successful strategy to make your brand stand out is actually quite complex.  It is an in-depth, multi-faceted process comprised of significant research, extensive Q&A, connecting hypotheticals and tangibles, […]

When it comes to restaurant and hotel safety, hospitality owners must be proactive in addressing the threats to their business. In terms of preventing and managing accidents and incidents, this means developing and implementing a system of safeguards that minimize exposure. This article will focus on accidents and incidents due to slips and falls, cuts and burns and foreign objects found in food.

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel digital marketing timeline for opening hotels to ensure you are building your website presence and a healthy channel mix that has reduced OTA dependency later down […]