Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

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Hotel Marketing Crisis Management Successes, Do’s and Don’ts

By Cayuga Hospitality Consultants Mar 28, 2020

Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War ...

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Bill Carroll, Ph. D.

Hotel Revenue Management Opportunities in a Dynamic and Challenging Landscape

By Bill Carroll, Ph. D. Feb 14, 2020

William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue ...

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Hotel Pricing Strategy: Price Rates in Number Other than 9 or 4

By Cayuga Hospitality Consultants May 31, 2019

For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do ...

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Stephanie Smith Bill Carroll, Ph. D.

A Quarterback for the Digital Services Playbook

By Stephanie Smith & Bill Carroll, Ph. D. Apr 12, 2019

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...

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Stephanie Smith

10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams

By Stephanie Smith Mar 17, 2019

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  ...

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How to Make Your Brand Stand Out

By Cayuga Hospitality Consultants Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

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