Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Leadership & Legacy: How Will You Be Remembered?
We all crave good leadership and/or want to be that “person”. Especially in times of crisis when chaos seems to be ...
Read MoreHotel Strategies to Target Drive Market Post Pandemic
With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have ...
Read More9/11 & COVID 19: Hotels and Soul and Sales and Survival
Today, someone asked me, “So, how does this compare to 9/11?” “This,” I offered “is much ...
Read MoreHotel Marketing Crisis Management Successes, Do’s and Don’ts
Over the years I have lived and worked through numerous crisis’s that have led to economic downturns – Gulf War ...
Read MoreHotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue ...
Read MoreHotel Pricing Strategy: Price Rates in Number Other than 9 or 4
For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do ...
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