Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
The Revenue Management Discipline’s Need to Adapt and Not “Go Back to Normal”
During COVID-19, ownership groups and management companies took organizational decisions that impacted the ...
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Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal Market Share
The top factors influencing a guest’s choice in hotel accommodation according to STR Research in May 2021 ...
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COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maximizing Profits
Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The ...
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Swashbuckling Hotel Sales: Stand and Deliver, or Perish
Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is ...
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Stress Test Before You Invest: Hotel Demand
The pandemic has created challenges for hotel owners like none they have ever seen. STR reports that U.S. hotel ...
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Stress Test Before You Invest: Hotel Supply
For better or worse, the decimation of the hospitality industry as a result of the COVID-19 pandemic has piqued the ...
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