Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Connor Vanderholm

Squeezing Out the Last Drop: For Better or For Worse

By Connor Vanderholm Feb 23, 2023

Time machine with me back to 2018 and 2019 when the revenue tap continued to loosen up and 5% YoY growth ...

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Hotel Sales & Marketing: The Modern Landscape

By Cayuga Hospitality Consultants Jun 15, 2022

When COVID 19 broke out it disrupted travel patterns like never before. For the first time in a very long time ...

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The Revenue Management Discipline’s Need to Adapt and Not “Go Back to Normal”

By Cayuga Hospitality Consultants Jan 6, 2022

During COVID-19, ownership groups and management companies took organizational decisions that impacted the ...

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Independent Hotels Can Leverage Factors That Influence Hotel Decisions to Steal Market Share

By Cayuga Hospitality Consultants Jul 16, 2021

The top factors influencing a guest’s choice in hotel  accommodation according to STR Research in May 2021 ...

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COVID-19 Forces Hotel Revenue Management To Evolve: Breaking Down Silos And Maximizing Profits

By Cayuga Hospitality Consultants Apr 30, 2021

Each economic crisis, in 1990, 2009 and now 2020, has forced changed in the hotel revenue management discipline. The ...

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Haydn Kramer

Swashbuckling Hotel Sales: Stand and Deliver, or Perish

By Haydn Kramer Apr 26, 2021

Harsh words, Matey. Yet, as a Hotel Sales Professional, best to heed them. Beyond the ravages of a global pandemic, is ...

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