Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Should the Mix of OTA Room Nights Be…?
OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA ...
Read MoreDeath of A Hotel Salesman: A tale of our times…
The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. ...
Read MoreSustainable Profitability in a World with OTA’s
The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding ...
Read MoreOTA Value: It Depends on How You Play the Game!
When the OTAs, hotel managers and asset owners focus on growing total market and/or specific destination demand, long ...
Read MoreThe Four-Pillar Imperative of Hotel Positioning
Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource ...
Read MoreCase Study: Using Social Media and SEM to Drive Group Business
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...
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