Sales, Marketing & Revenue Management

By Cayuga Hospitality Consultants Mar 30, 2018

How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship ...

By Bill Carroll, Ph. D. Nov 21, 2017

OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA ...

By Haydn Kramer Apr 14, 2017

The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. ...

By Bill Carroll, Ph. D. Apr 7, 2017

The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding ...

By Bill Carroll, Ph. D. Feb 20, 2017

When the OTAs, hotel managers and asset owners focus on growing total market and/or specific destination demand, long ...

By Chuck Kelley Jan 1, 2017

Your positioning should be reflected in everything you say and do, your service standards, enhancements, resource ...