Five Consultants from Cayuga Hospitality Speaking at Lodging Stream

About the Panel

Stephanie Sparks Smith, CHDM, is the CEO and Founder of Cogwheel Marketing™ and Cogwheel Analytics™, two sister companies helping hotels drive performance through smarter digital marketing and data-driven commercial strategy. With over 20 years of experience in hospitality and digital, Stephanie is known for bridging marketing, revenue management, and sales into a true commercial strategy.

At Cogwheel Marketing, the “relationship agency,” Stephanie’s team partners with branded and independent hotels to identify online gaps and maximize exposure by focusing on the entire customer journey. Deep hospitality expertise combined with a strategic approach maximizes brand systems and creates tailored digital strategies for each property and market.

Through Cogwheel Analytics, she developed a business intelligence and digital marketing reporting platform built for the hotel industry, delivering portfolio- and property-level insights through dashboards and benchmarking. In partnership with Microsoft AI Co-Innovation Labs, its AI-driven analysis and recommendation engine synthesizes data, uncovers trends, and delivers actionable strategies to help hotels optimize performance and revenue.

A recognized thought leader, Stephanie is active with HSMAI, holding a Certified Hospitality Digital Marketer (CHDM) designation. She is also a partner and consultant with Cayuga Hospitality Consultants. A frequent speaker at industry events and contributor to hospitality publications, she is widely regarded as both a strategist and an educator in the hotel marketing space.

Susan Barry, President and Queen Bee of Hive Marketing and partner with Cayuga Hospitality Consultants, executes B2B marketing and commercial strategy projects for hotel owners, management companies, brands, investment groups and vendors. Thinking about trying something weird? We work with hospitality companies to deploy smart commercial strategy ideas. Special projects that don’t fit neatly into an org chart are our specialty. The hospitality industry relies on Hive Marketing when they need an injection of creativity through the lens of extensive hospitality industry experience. Reach out for sales, marketing, and revenue ideas that you’ve never heard before, executed with panache.