Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Digital Marketing Timeline for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...
Read MoreIs Your Hotel Sales Training a Train Wreck?
Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that ...
Read MoreWhat the Millennial told me about Hotels…Dude!
How to gain loyal millennial hotel guests - or guests of any generation? It's about genuine humility in service, ...
Read MoreTake Your Guest Reservations Back Offline
How can we as hoteliers drive more guests to book direct which is our most profitable booking channel? The relationship ...
Read MoreShould the Mix of OTA Room Nights Be…?
OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA ...
Read MoreDeath of A Hotel Salesman: A tale of our times…
The current state of affairs in the hotel sales world, and specifically the DOSM, is bad, and in jeopardy of relevance. ...
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