Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

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Hotel Pricing Strategy: Price Rates in Number Other than 9 or 4

By Cayuga Hospitality Consultants May 31, 2019

For the love of incremental revenue, please say goodbye to the 4’s and 9’s with your hotel pricing strategy. Why do ...

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Stephanie Smith Bill Carroll, Ph. D.

A Quarterback for the Digital Services Playbook

By Stephanie Smith & Bill Carroll, Ph. D. Apr 12, 2019

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...

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Stephanie Smith

10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams

By Stephanie Smith Mar 17, 2019

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  ...

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How to Make Your Brand Stand Out

By Cayuga Hospitality Consultants Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

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Stephanie Smith

Digital Marketing Timeline for New Hotel Opening

By Stephanie Smith Nov 10, 2018

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...

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Is Your Hotel Sales Training a Train Wreck?

By Cayuga Hospitality Consultants Jun 30, 2018

Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that ...

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