Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

Stephanie Smith Bill Carroll, Ph. D.

A Quarterback for the Digital Services Playbook

By Stephanie Smith & Bill Carroll, Ph. D. Apr 12, 2019

Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...

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Stephanie Smith

10 High-Level Hotel Digital Marketing KPIs for GMs and Sales Teams

By Stephanie Smith Mar 17, 2019

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel.  ...

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Cayuga Hospitality Consultants logo

How to Make Your Brand Stand Out

By Cayuga Hospitality Consultants Dec 1, 2018

Seems easy, right?  Pick a cool name, design a stellar logo, and you’re good to go.  Wouldn’t it be nice if ...

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Stephanie Smith

Digital Marketing Timeline for New Hotel Opening

By Stephanie Smith Nov 10, 2018

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, ...

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Cayuga Hospitality Consultants logo

Is Your Hotel Sales Training a Train Wreck?

By Cayuga Hospitality Consultants Jun 30, 2018

Hotel sales training must be seen as an investment and not an expense. Done properly it can increase the revenue that ...

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Haydn Kramer

What the Millennial told me about Hotels…Dude!

By Haydn Kramer Apr 11, 2018

How to gain loyal millennial hotel guests - or guests of any generation? It's about genuine humility in service, ...

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