Sales, Marketing & Revenue Management
Sales, Marketing & Revenue Management Articles and Case Studies
Direct Group Business: The New Frontier for Hotel Sales Teams
As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group ...
Read MoreThe Dining Experience of the Future
Restaurant Industry Challenges and Opportunities The future of the restaurant industry has so many compelling ...
Read MoreCase Study: B2B Marketing for Management Company
The Challenge: Sharing a TrevPAR Success Story This mid-sized hotel operating company had outperformed other similar ...
Read MoreCase Study: Driving More Direct Leads to the Resort
The full-service resort located in the rolling hills of Appalachian Mountain region has been struggling with generating ...
Read MoreTop 10 Tips for New Consultants
Put aside the Nuances of Corporate World Transitioning from the corporate way of doing things to the realities of the ...
Read MoreIncreasing Relevance and Profitability In the Lobby Market
With Gen Y and Gen Z now representing more than half of hotel guests, their lifestyle choices drive their hotel ...
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