Sales, Marketing & Revenue Management

Sales, Marketing & Revenue Management Articles and Case Studies

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Case Study: Using Social Media and SEM to Drive Group Business

By Cayuga Hospitality Consultants Dec 18, 2016

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...

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Bill Carroll, Ph. D.

The Battle for ‘Book Direct’ May Be Won, but the War Will Not

By Bill Carroll, Ph. D. Dec 18, 2016

‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...

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Where Have All the Real Salespersons Gone

By Cayuga Hospitality Consultants Dec 18, 2016

On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over ...

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Ten Hotel Sales Basics

By Cayuga Hospitality Consultants Dec 15, 2016

For a great hotel sales effort, hoteliers need to be reminded of basic principles. They also need to be reminded that ...

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Dr. Chekitan Dev

Branding Hotels

By Dr. Chekitan Dev Dec 1, 2016

The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to ...

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Keep the Social Media Buzz – Buzzing!

By Cayuga Hospitality Consultants Jan 22, 2016

Managing your social media buzz can take 30 minutes to an hour a day, tops. While this may seem like a lot, many ...

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