Dr. Chekitan Dev
Hospitality Branding and Marketing
The Future of Hotels
Hotels have always been a high-touch low-tech business. Today, and into the foreseeable future, hotels are moving away ...
How Hospitality Can Get Back To Business
A few months ago, travel forecasts were optimistic, growing, carefree. Consider the following developments: New brands ...
Hotel Brand Conversions
In hotel brand conversions, two factors seem to drive the financial results for converted hotels—the relative ...
Branding Hotels
The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to ...
