Brand Selection Consulting Services
Find a consultant that is specialized to help hospitality property owners with brand selection.
Meet Our Brand Selection Consultants
Stewart Kiely
Design/Project Management/Sustainability
Jessica Hughes
Strategic Partnerships and Marketing
James Miles
Independent Resort Ops & Development
Simon Turner
Expert Witness, Asset Mgmt, Transactions
James Samson
Food, Beverage, and Restaurants
Seth Alexander
F&B Concept, Branding, Analytics
Charles Oswald
Hotel & Asset Mgmt, Hotel Underwriting
Holleigh Alexander-Ramsey
Spa, Wellness, Recreation, & Branding
Dan Voellm
Asset Management & Valuations
Dr. Chekitan Dev
Hospitality Branding and Marketing
John Berndt
Operations & Asset Management
Ken Edwards
Receivership, Asset Management, Training
Camilla Jensen
CFO, AI, Strategy & Transformation
Mandy Murry
Independent Hotel Coaching
Sean Flakelar
Luxury Boutique Resort & Restaurant Ops.
Peter LaFemina
Hospitality Finance and Owner Services
Gary Isenberg
Hotel Stakeholder Advocacy & Development
Sean Skellie
Hotel Development & Marketing Analysis
Haydn Kramer
Hotel Sales and Global Sales
Jay Landfair
Asset Management/PIP/Project Management
Perry Smith
Restaurant & Club Operations, PR, Branding
Jennifer Dohrmann-Alpert
Market & Financial Feasibility Studies
Shirley Whelan
F&B Concept Development & Management
Eric Rubino
Acquisitions/Investment/Deal Structuring
Stacy Moore
Foodservice Concepts & Strategies
Jon Peck
Acquisition Advisory & Asset Management
Find a Hospitality Brand Selection Consultant
It’s an essential decision whether to operate as an independent, a brand, hotel, or restaurant. Selections regarding brand, as well as operator/s, for managing property are critical determinations that have a lasting impact on value, income, guest experience, and the success of a property.
Brand Selection Services in the Hotel Industry
Hotel branding makes up a large part of the market value of many successful hotels and restauraunts.
Relying on an expert in hotel branding, management contracts and negotiations, can be the difference maker between constant struggles in owner/operator/investor relationships and successful long-term relationships that build value and guest loyalty.
If you are developing a new property, wading through the sea of brands and standards required by each is daunting. Or as an independent it is equally daunting to define your brand. Engaging an expert is valuable to analyze the market, competition, and opportunities. These analyses will allow you to capitalize on a particular brand (or soft-brand). Understanding the process of design, technology and operating systems, product and services selections, and procurement partners can make a considerable difference in project costs and timing to opening.
Hospitality Brand Standards and Systems Services
Implementing brand standards and systems can be costly to establish and maintain. Cayuga Consultants have the knowledge and experience to:
- Help you define your goals
- Analyze the cost/benefit of each option
- Help select the right brand for your property
- Guide you through contract negotiations
Hospitality Franchise Development
Franchising is a powerful strategy to expand your hospitality footprint, while maintaining brand consistency and excellent operations. Our franchise consulting services provide the expertise and guidance needed to navigate the complexities of franchise development for successful franchisors and franchisees.
Starting a Hospitality Franchise
From boutique to large-scale chains, the hospitality sector offers diverse franchise opportunities in food and beverage, hotel, and other niches of regional and global hospitality. Getting started with your new franchise business, two areas where assistance is often beneficial may include:
- Franchise Business Plan Development: Craft a plan that highlights realistic financial projections, tailored marketing strategies, and relevant operational guidelines.
- Franchise Application Process: Simplify your pathway towards approval by clarifying your interest and qualifications.
Ready to begin your franchising journey with a consultant?
Partner with us to build a franchise system that ensures scalability, profitability, and operational excellence.
What is franchise development?
Franchise development is the process of structuring and scaling a business model to enable franchisees to operate under a brand while maintaining its standards.
What are the four types of franchises?
- Product Distribution
- Business Format
- Manufacturing
- Management Franchises
Hospitality Operator Selection
Equally essential is management of the operation.
- Will you be choosing a brand that requires brand management of the property?
- Will you be bringing in a third-party franchise or management group to operate?
- Will you be self-operating?
Each comes with advantages and disadvantages. Cayuga’s experts in hotel management companies and negotiating agreements help owners make these vitally important decisions.
