Brand Selection Consulting Services
Meet Our Brand Selection Consultants

Larry Spelts
Hotel Development & Repositioning

James Samson
Food, Beverage, and Restaurants

Martin Coghlan
Revenue & Distribution Management

Jeff Hope
Finance, Operations & Risk Management

Brian Schoettes
Workforce Management Expert

Alan Orlob
Hotel Security & Threat Mitigation

Katherine Moulton
Mediation and Dispute Resolution

Jennifer Dohrmann-Alpert
Market & Financial Feasibility Studies

Chuck Kelley
Positioning & Asset Operations

Thomas Cleary
Insurance & Risk Mgmt for Hospitality

Rishi Mistry
Technology Solutions

Peter Van Allen
Non-Rooms and Rooms Pricing Strategies

Javier Leon
Engineering, MEP Review, CapEx Planning

Joseph Cozza
Catering Sales & Event Operations

Ken Edwards
Receivership, Asset Management, Training

Tom Lambrecht
Debt Restructuring, Loan Packaging

Ted Torres
Development & Construction Management

Simon Turner
Expert Witness, Asset Mgmt, Transactions

Susan Barry
Commercial Strategy

Janet Eason
Marketing and Branding

Preston Rideout
Nightclub and Dram Shop Expert

Holleigh Alexander-Ramsey
Spa, Wellness, Recreation, & Branding

Sean Flakelar
Luxury Boutique Resort & Restaurant Ops.

Leah Crump
Luxury Wellness & Spa Consultant

Stewart Kiely
Design/Project Management/Sustainability

Mandy Murry
Independent Hotel Coaching

Sunjoy Sharma
Management, Marketing, Leadership

James Kuester
Interior and Experience Design

Perry Smith
Restaurant & Club Operations, PR, Branding

Scott Brown
Audio Visual Services & Infrastructure

Debbie Miller
Digital Marketing and Social Media

James Miles
Independent Resort Ops & Development

Shirley Whelan
F&B Concept Development & Management

Dan Voellm
Asset Management & Valuations

Bill Callnin
Chairman Emeritus

Peter LaFemina
Hospitality Finance and Owner Services

Stacy Moore
Foodservice Concepts & Strategies

Melissa Rosen
F&B Concept/Branding/Revenue Strategies

John Berndt
Operations & Asset Management

Rebecca Lombardo
CMO, Marketing, Branding Strategist

Chuck Simikian, SPHR, SHRM-SCP
HR Consultant, Trainer, Interim Director

Juliette Gust
Ethics, Compliance, Anti-Fraud

Haydee Cruz
Digital Marketing and Market Analysis

Charis Atwood
FF&E Project Planning and Management

Alan Someck
Expert Witness, Foodservice Operations

Frank Schuetzendorf
Food & Beverage Concept Development

Stephanie Smith
Hotel Digital Marketing & Social Media

Eric Rubino
Acquisitions/Investment/Deal Structuring

Connor Vanderholm
Total Revenue Management & Task Force

Kevin Doyle
Fraud Investigations & Prevention

Walter O'Connell
Hotel Valuation & Cost Segregation

Zachary Schwartz
Investment, Development, Asset Strategy

Jay Landfair
Asset Management/PIP/Project Management

Dr. Chekitan Dev
Hospitality Branding and Marketing

Sean Skellie
Hotel Development & Marketing Analysis

Bill Carroll, Ph. D.
Revenue, Pricing, Marketing

Greg Riehle
Legal, Risk Management, Arbitration

Haydn Kramer
Hotel Sales and Global Sales

Jon Peck
Acquisition Advisory & Asset Management

Charles Oswald
Hotel & Asset Mgmt, Hotel Underwriting

Gary Isenberg
Hotel Stakeholder Advocacy & Development

Don Farrell
Sales, Service & Leadership Training

Rick Blackburn
Sales Optimization & Growth Strategies
Find a Hospitality Brand Selection Consultant
Brand Selection Services in the Hotel Industry
Hospitality Brand Standards and Systems Services
- Help you define your goals
- Analyze the cost/benefit of each option
- Help select the right brand for your property
- Guide you through contract negotiations
Hospitality Franchise Development
Starting a Hospitality Franchise
- Franchise Business Plan Development: Craft a plan that highlights realistic financial projections, tailored marketing strategies, and relevant operational guidelines.
- Franchise Application Process: Simplify your pathway towards approval by clarifying your interest and qualifications.
Ready to begin your franchising journey with a consultant?
What is franchise development?
What are the four types of franchises?
- Product Distribution
- Business Format
- Manufacturing
- Management Franchises
Hospitality Operator Selection
- Will you be choosing a brand that requires brand management of the property?
- Will you be bringing in a third-party franchise or management group to operate?
- Will you be self-operating?