Preparing Your Asset For Sale
Meet Our Preparing Your Asset for Sale Consultants

Haydee Cruz
Digital Marketing and Market Analysis

Susan Barry
Commercial Strategy

Perry Smith
Restaurant & Club Operations, PR, Branding

Stacy Moore
Foodservice Concepts & Strategies

Tom Lambrecht
Debt Restructuring, Loan Packaging

Rishi Mistry
Technology Solutions

Martin Coghlan
Revenue & Distribution Management

Katherine Moulton
Mediation and Dispute Resolution

Dr. Chekitan Dev
Hospitality Branding and Marketing

Rebecca Lombardo
CMO, Marketing, Branding Strategist

Eric Rubino
Acquisitions/Investment/Deal Structuring

Peter Van Allen
Non-Rooms and Rooms Pricing Strategies

Joseph Cozza
Catering Sales & Event Operations

Alan Someck
Expert Witness, Foodservice Operations

Jennifer Dohrmann-Alpert
Market & Financial Feasibility Studies

Sean Skellie
Hotel Development & Marketing Analysis

Melissa Rosen
F&B Concept/Branding/Revenue Strategies

Simon Turner
Expert Witness, Asset Mgmt, Transactions

Haydn Kramer
Hotel Sales and Global Sales

Frank Schuetzendorf
Food & Beverage Concept Development

Scott Brown
Audio Visual Services & Infrastructure

Ted Torres
Development & Construction Management

Chuck Simikian, SPHR, SHRM-SCP
HR Consultant, Trainer, Interim Director

Kevin Doyle
Fraud Investigations & Prevention

James Kuester
Interior and Experience Design

Larry Spelts
Hotel Development & Repositioning

Charles Oswald
Hotel & Asset Mgmt, Hotel Underwriting

Javier Leon
Engineering, MEP Review, CapEx Planning

Juliette Gust
Ethics, Compliance, Anti-Fraud

Sean Flakelar
Luxury Boutique Resort & Restaurant Ops.

Bill Callnin
Chairman Emeritus

Walter O'Connell
Hotel Valuation & Cost Segregation

Bill Carroll, Ph. D.
Revenue, Pricing, Marketing

Stephanie Smith
Hotel Digital Marketing & Social Media

Zachary Schwartz
Investment, Development, Asset Strategy

Janet Eason
Marketing and Branding

Leah Crump
Luxury Wellness & Spa Consultant

Jon Peck
Acquisition Advisory & Asset Management

Debbie Miller
Digital Marketing and Social Media

James Miles
Independent Resort Ops & Development

Alan Orlob
Hotel Security & Threat Mitigation

Jeff Hope
Finance, Operations & Risk Management

Holleigh Alexander-Ramsey
Spa, Wellness, Recreation, & Branding

Charis Atwood
FF&E Project Planning and Management

Ken Edwards
Receivership, Asset Management, Training

Stewart Kiely
Design/Project Management/Sustainability

Peter LaFemina
Hospitality Finance and Owner Services

Preston Rideout
Nightclub and Dram Shop Expert

Sunjoy Sharma
Management, Marketing, Leadership

Gary Isenberg
Hotel Stakeholder Advocacy & Development

Mandy Murry
Independent Hotel Coaching

John Berndt
Operations & Asset Management

Don Farrell
Sales, Service & Leadership Training

James Samson
Food, Beverage, and Restaurants

Jay Landfair
Asset Management/PIP/Project Management

Rick Blackburn
Sales Optimization & Growth Strategies

Dan Voellm
Asset Management & Valuations

Connor Vanderholm
Total Revenue Management & Task Force

Thomas Cleary
Insurance & Risk Mgmt for Hospitality

Chuck Kelley
Positioning & Asset Operations

Shirley Whelan
F&B Concept Development & Management

Greg Riehle
Legal, Risk Management, Arbitration
Frequently Asked Questions When Preparing Your Asset For Sale
What questions are sophisticated buyers asking?
Why are you selling this asset at this particular time?
- Is it time to cash out on a top performing asset?
- Do you need to adjust portfolio exposure in particular markets or brands?
- Are you focusing on other development opportunities?
- Do you lack the resources necessary to maintain the property?
- Are you looking for an investment or management partner?
How is your property maximizing its revenue potential in its market?
- How is your property positioned in its competitive set?
- Is the property capturing more than its market share of rate, occupancy, and sales?
- Are there opportunities to improve market position or economics through improved selling, marketing, re-branding, renovation, or re-development?
- Are there barriers to entry in your property’s market?
- How stable is your property’s revenue stream?
How is your property operated at peak efficiency and customer satisfaction?
- Do you have the right Management Company operating your property?
- The right management team?
- Is product delivery and customer satisfaction at the high end of the scale?
- Are labor costs in line?
- Is the building operated and maintained?
- Are there cost savings opportunities?
What is the condition of your property or asset?
- Will the sale of the property trigger a Property Improvement Plan (“PIP”) rule by the brand?
- How extensive will the PIP be?
- Are there any deferred maintenance or deferred capital issues?
- Unmet regulatory or inspection requirements for elevators, fire and life safety systems, ADA, VGBA, EPA, OSHA, etc.?
- What will re-branding opportunities need in renovation and CapEx costs?