Bill's Latest Articles & Case Studies
ChatGPT Accelerates the Evolution of SSI/DID for Personalized Travel Experiences
An article published by Phocuswright suggested that the evolution DID/SSI, Decentralized Identifiers and Self Sovereign Identity, would transform a fragmented travel experiences market...
Digital Marketing Performance Evaluation in the Covid-19 Pandemic
In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, 2020. As a consulting...
Hotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue management across the hotel landscape through roundtable discussions and phone interviews with revenue management professionals.