The International Network of Hospitality Consulting Professionals

Chekitan Dev

Chekitan Dev

Ithaca, New York

Dr. Dev is the leading expert on hospitality branding and has served as an expert witness, workshop leader, consultant and keynote speaker for hospitality related firms all over the world.

Key Consulting Services

  • Expert witness
  • Litigation consulting
  • Branding
  • Strategic Marketing
  • Marketing Planning


Dr. Dev engages frequently with corporate, government, education, advisory, legal, and private equity organizations as an expert witness, consultant, keynote speaker and workshop leader, all over the world. These include Accor France, Bain Spain, Breeden, Crystal Cruises, Deloitte Jordan, Disney, Dolce Canada, Expedia, ExpoGourmand Chile, Four Seasons New York, Four Seasons Mumbai, Fortress, Hilton, Holiday Inn, HOTUSA Spain, Horwath Austria, Hyatt, IBM, Jampro Jamaica, Jones Day, JP Morgan Chase, Jumeirah Dubai, Landor, Leading Hotels, Leela India, Mandarin Singapore, Marriott, McDonald’s, MGM Resorts, NHV Japan, Oberoi India, One&Only UK, Peninsula Hong Kong, Priceline, Ritz Paris, Ritz-Carlton Bali, Ritz-Carlton Destination Clubs, Rosewood, Sands China, Sarovar India, Skadden Arps, Taj India, Tishman, Westin, Whole Foods, Wyndham, YUM Malaysia, Zatisi Czech Republic, and others. In 2010 he was selected as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing" by Hospitality Sales and Marketing Association International.


Chekitan S. Dev is an award winning professor of marketing (tenured) and professor of management (by courtesy) at Cornell University's SC Johnson College of Business in the School of Hotel Administration. He is internationally recognized for his teaching and course development and has received multiple awards for teaching excellence from undergraduate students, graduate students, and Ernst & Young. In 2019 he received the Overall Winner (Best Case Study) Award from The Case Center at Cranfield University, UK.

Professional & Other

His award winning research has appeared in the highest quality publications including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review and Cornell Hospitality Quarterly, and he is the author of Hospitality Branding (Cornell University Press). His work has been presented at the most prestigious business and hospitality schools including Harvard, Wharton, Chicago, Oxford, ESSEC, Indian Business School, National University of Singapore, Michigan State, Florida International, Denver, and Glion. In 2017 he was a finalist for the Best Service Research Paper of the Year Award from the American Marketing Association.

Hospitality Branding

Contact Cheki Dev