A leading authority on strategic marketing and brand management, customer loyalty, e-commerce, and Professor at The Cornell University School of Hotel Administration.
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Strategic Marketing and Brand Management
Marketing Planning and Management
Dr. Chekitan S. Dev is a professor at Cornell University’s School of Hotel Administration. Recognized three times with Teacher of the Year honors, he has taught courses and seminars on strategic marketing, marketing management, brand management, customer loyalty, marketing planning, tourism marketing, marketing communications, strategic management, e-commerce, and service excellence.
Recognized as a leading authority on strategic marketing and brand management, he has served corporate, government, education, advisory and private equity clients in over 40 countries on 6 continents as consultant, seminar leader and expert witness.
Dr. Dev has served clients around the world including Accor, Atlantis Paradise Island Bahamas, Breeden Capital Partners, Chandris Greece, Crystal Cruise Lines, Disney, DeVere UK, Expedia, ExpoGourmand Chile, eHow Technologies China, Fairmont Sonoma Mission Inn, Fairmont, Four Seasons Mumbai, Grupo Posadas Mexico, Hilton, Holiday Inn, Horwath Austria, HOTUSA Spain, Hyatt, IBM, InterContinental, Jampro Jamaica, Jumeirah Dubai, Kerzner Mauritius, Leela India, Lexus, Mandarin Singapore, Marriott, MGM Resorts, Moevenpick Switzerland, NHV Japan, Oberoi India, One&Only UK, Orbitz, Peninsula, Pinnnacle Entertainment, PlanHotels Italy, Priceline, Raffles, Ritz-Carlton Bali, Rosewood, Rotana Abu Dhabi, Sarovar India, Starwood, Swissotel, Taj India, Travelocity, Westin, YUM Malaysia, Zatisi Czech Republic, and many others. In 2010, Professor Dev was selected as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing" by HSMAI.
Professional & Other
In addition to being a regular speaker at economic seminars and industry conferences around the globe, Dr. Dev is an award-winning scholar and thought leader, and has published over 100 papers in leading peer-reviewed journals including the Harvard Business Review, Journal of Marketing, Journal of Service Research, Journal of Retailing, Journal of International Business Studies, and the Cornell Quarterly. Some of his honors for his research include the 2005 University of Delaware Michael D. Olsen Research Achievement Award and the 2002 John Wiley & Sons Research Award for lifetime contribution to hospitality and tourism research.
A sought after commentator and frequent contributor to the discussion on business trends, Dr. Dev has been quoted in The Wall Street Journal, New York Times, TIME, Newsweek, USA Today, International Herald Tribune, Indian Express, CNN.com, and has appeared on NBC Nightly News and National Public Radio.