Our Services / Sales, Marketing & Revenue Management / B2B Marketing And Communications

B2B Marketing and Communications for Hospitality

Cayuga Hospitality empowers the overnight and extended stay industry by developing impactful brands, optimizing vacation rentals, and driving economic growth through DMO marketing and communications.

Meet Our Consultants

Rick Blackburn

Sales Optimization & Growth Strategies

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James Kuester

Interior and Experience Design

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Rebecca Lombardo

CMO, Marketing, Branding Strategist

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Holleigh Alexander-Ramsey

Spa, Wellness, Recreation, & Branding

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Charis Atwood

FF&E Project Planning and Management

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Don Farrell

Sales, Service & Leadership Training

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Janet Eason

Marketing and Branding

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Susan Barry

Commercial Strategy

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Simon Turner

Expert Witness, Asset Mgmt, Transactions

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B2B Marketing & Communications Consulting

In the dynamic landscape of overnight and extended stay hospitality, success hinges on a cohesive and strategic approach that spans from individual property branding to the broader destination appeal. For owners and operators of hotels and vacation rentals, building a strong brand is the crucial first step in attracting guests and fostering loyalty. However, these individual efforts are amplified and contribute to a larger ecosystem driven by Destination Marketing Organizations (DMOs). DMOs play a vital role in promoting the economic vitality of a region by attracting visitors, and a thriving collection of well-branded accommodations, including professionally managed vacation rentals, is a key ingredient in their success.

Creating a Great Hotel Brand

Every great brand starts with a compelling story. When you craft a narrative that resonates with guests and travelers, you don’t just capture their attention – you build lasting connections that drive revenue and turn first-time visitors into loyal, repeat customers.
Once brought to life, this narrative becomes the heartbeat of your brand—guiding its voice, shaping experiences, and leaving a lasting impression across every touchpoint.

Storytelling & Brand Voice

Visual Identity

Personalized Guest Journeys

Community & Legal Integration

Social Media & UGC Strategy

Post-stay Engagement

Website & Booking Experience

B2B Vacation Rental Industry

Cayuga delivers strategic marketing and impactful brand messaging, driving revenue growth and transforming vacation rental performance. As experienced fractional CMOs, we provide the targeted guidance necessary to achieve measurable results.

Vacation Rental Support

  • Maximize Marketing ROI: Cayuga implements robust tracking and analysis, identifying high-performing strategies and optimizing marketing spend for maximum returns.
  • Target and Convert Ideal Guests: We collaborate with your digital marketing agency to craft compelling narratives and strategically target audiences, driving increased engagement and conversions.
  • Optimize Team Performance: Empower your marketing team with industry best practices, streamlined SOPs, and data-driven insights through tailored training, technology utilization, and Airbnb listing optimization.
  • Cultivate a Powerful Brand: Develop a clear brand identity and value proposition for guests and property owners, building a recognizable and trusted brand that fosters loyalty.
  • Align Revenue and Marketing Strategies: Ensure seamless communication and alignment between revenue management and marketing, optimizing direct booking performance through cohesive strategies.

Destination Marketing Organization

Destination Marketing Organization (“DMO”) can be interchangeable with Convention & Visitors Bureau (“CVB”). Each are still very relevant in many markets.
DMOs are not-for-profit entities, usually supported by a percentage of the hotel occupancy tax. The main idea is to provide economic development for any particular destination.

How does it work?

A hospitality consultant works with DMOs or Sales & Marketing teams that need strategies, tactics, and talented personnel to compete against other destinations, selling unique offerings, experiences, and stories. DMOs can be assisted with the development and deliverance of sales training for your partners and stakeholders to better sell your destination, take care of clients, and in general to collaborate with the DMO.

Considerations for DMOs

It’s not unheard of that we’ll steer you through concepts such as building conference websites, mobile applications, and providing incentives after understanding your hotel, winery, activity or retail structure. In addition to the following aspects of your DMO, consider whether your needs are business-to-business, or if sales consulting for hospitality should also be addressed in conversation.
  • Whether your DMO is partner-based or member-based
  • Business/es that your partners/members are associated with
  • Location/s of existing marketing or efforts to boost your region, increasing the travel and tourism dollars
  • Targeted audience, such as leisure travelers, or whether you consider business travel
  • Your DMO’s internal structure consisting of marketing, leisure and convention among others
  • Various departments within DMOs can work directly with convention clients to promote and drive attendance. What digital assets does your team provide?

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