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Janet Eason

Marketing and Branding


Richmond, Virginia, United States
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Marketing and branding services for Independent Hotels, Restaurants and Lifestyle Brands. Projects or full marketing support. 'Rent a Marketing Director'. Results focused.

Key Consulting Services

  • Brand Strategy | Visual Brand Identity
  • Marketing Plan | Budget Development
  • Consulting | 'Rent' a Marketing Director
  • Content Development | Copy, Video, Photos
  • Social Media Marketing

Expertise

Eason Branding is a marketing consultancy providing a full range of services for independent hotels, restaurants and lifestyle brands. We help our clients develop their unique story to create connections with their guests. With over 25 years of hospitality marketing experience, we can take you from strategy to implementation. For some, we work on a project basis. For others, we act as their marketing team. We also provide consulting services that range from marketing audits to marketing plan and budget development as well as training and mentoring. We specialize in Branding + Identity, Content Development, Social Media, Email Marketing and Marketing Plan development and implementation. We are results focused in our approach.

Background

  • Janet worked as a brand strategist in the advertising agency world for twenty plus years before transitioning to the client side. Her clients included large hospitality brands such as American Express Travel, Barbados Tourism Authority, Four Seasons Hotels and Resorts, Mayakoba in Riviera Maya, Mexico, The Crane Resort in Barbados and Emirates Airlines. Along the way, she developed a passion for smaller, independent brands that possessed an enormous opportunity to develop a unique, authentic brand. She then decided to cross over to the client side to better learn the inner workings of operations and management of hotels and restaurants. During that period she worked for the Hospitality Division of Colonial Williamsburg and Main Street Hospitality, a hotel management company. While at Main Street, she was part of the launch of numerous independent hotel brands. In 2021 she launched Eason Branding to bring her global marketing experience to smaller hospitality brands.

Professional & Other

Virginia Commonwealth University, BS Communications, Advertising
Boston University, Continuing Studies, Mass Communications
Accelerate Women Leaders in Travel, Advisory Board Member
Female Founders in Hospitality | Cohort 4
Cayuga Hospitality Consultants | Member

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