Debbie Miller

Digital Marketing and Social Media


Los Angeles, California, United States
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Empowering hotels and hospitality brands to connect strategy, storytelling, and revenue through purposeful digital marketing.

Key Consulting Services

  • Social Media
  • Email Marketing
  • Content Creation
  • Digital Strategy
  • Copywriting

Expertise

Big-picture and detail-oriented, Debbie is a marketing communications specialist with over 15 years of experience in hospitality digital marketing, content development, and social media. A motivated digital marketer, Debbie brings a unique perspective from her brand, agency, and consulting experience. Debbie's expertise resides in social media (strategy, management, campaigns), copywriting, editing, integrated digital strategies, project management, and strategic partnerships. She’s proficient in storytelling, internal communications, and team leadership. Social Hospitality is a boutique digital marketing agency that helps brands develop their online identities, create engaging content, and build their social media presences.

Background

  • After earning her degree in English from UC Irvine, Debbie began her career with a destination marketing organization. In 2011, she launched Social Hospitality as a blog that explored the intersection of social media and the hospitality industry. Around the same time, Debbie joined a marketing agency specializing in luxury hotels and resorts. She served as Digital Communications Manager, leading social media strategy, developing content across websites, blogs, and digital platforms, and collaborating cross-functionally on search, social, advertising, and analytics initiatives. Debbie held that position full-time until 2017, while continuing to grow Social Hospitality through freelance projects and speaking engagements. What began as a passion project has since evolved into a marketing communications consultancy, partnering with hospitality brands nationwide to enhance their digital presence and drive measurable results.

Testimonial

Professional & Other

Debbie was involved with Toastmasters for over six years and has diverse public speaking experience. She was an Instructor of Social Media Strategy at the UCI Division of Continuing Education and has been a guest speaker in marketing classes at UC Irvine’s Paul Merage School of Business, Chapman University, and Wharton Business School’s online program. She also speaks at digital marketing conferences on topics such as social media, blogging, content marketing, branding, and writing for search and social.

Debbie is actively involved in numerous social, business, volunteer, and networking groups in Orange County. She is currently a member of the Boards of UCI's Chancellor's Club and local non-profits Project Independence and HIRE OC. She has written for local and industry publications like Dine Newport Beach, OC Metro, Maximize Social Business, Search Engine Journal, AgoraPulse, SEMrush, Forbes Travel Guide, Forbes, and Social Media Monthly.

Industry Associations

Debbie's Latest Articles & Case Studies

Debbie Miller

How AI Is Reshaping Guest Engagement and Hotel SEO

By Debbie Miller Nov 18, 2023

The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to...

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Debbie Miller

How AI is Reshaping Hotel Digital Marketing in 2025

By Debbie Miller Nov 18, 2023

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage,...

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Debbie Miller

How Hotels Can Leverage Social Media for Spring Travel

By Debbie Miller Nov 18, 2023

Spring is an exciting season for travel. There are lots of opportunities for hotels to attract spring breakers, families on vacation, and...

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