All Consultants / Janet Eason
Janet Eason
Marketing and Branding
Marketing and branding for Boutique Hotels, Restaurants and Lifestyle Brands. Projects or full marketing support. Results focused.
Key Consulting Services
- Brand Strategy | Visual Brand Identity
- Marketing Plan | Budget Development
- Consulting | 'Rent' a Marketing Director
- Content Development | Copy, Video, Photos
- Social Media Marketing
Expertise
Eason Branding is a marketing consultancy providing a full range of services for independent hotels, restaurants and lifestyle brands. We help our clients develop their unique story to create connections with their guests. With over 25 years of hospitality marketing experience, we can take you from strategy to implementation. For some, we work on a project basis. For others, we act as their marketing team. We also provide consulting services that range from marketing audits to marketing plan and budget development as well as training and mentoring. We specialize in Branding + Identity, Content Development, Social Media, Email Marketing and Marketing Plan development and implementation. We are results focused in our approach.
Background
- Janet Eason, Founder and CEO of Eason Branding, is a seasoned brand strategist with decades of experience providing strategic direction, engaging marketing concepts, and brand growth for both global and boutique hospitality brands. Her portfolio of work includes prominent names in hospitality, destinations, and airlines such as The Islands of the Bahamas, Barbados Tourism Authority, Emirates Airlines and Four Seasons Hotels & Resorts. Janet successfully positioned these brands as industry leaders and supported brand growth. As CEO of Eason Branding, Janet brings a fresh, innovative approach to problem solving and creating genuine connections between consumers and brands. Prior to founding Eason Branding, Janet served as the Vice President of Marketing and Communications for Main Street Hospitality, a hotel management company, where she led marketing and branding efforts for several boutique hotels in the Northeast. Her work encompassed everything from launching new hotels to repositioning established brands, driving growth and recognition in a competitive market. Prior to her work with Main Street Hospitality, Janet served as the Executive Marketing Director for Colonial Williamsburg, where she spearheaded all marketing initiatives for a diverse portfolio including five hotels, three golf courses, a 5-star spa, and 10 restaurants, driving cohesive branding and promoting growth.
Professional & Other
Boston University, Continuing Studies, Mass Communications
Accelerate Women Leaders in Travel, Advisory Board Member
Female Founders in Hospitality | Cohort 4
Cayuga Hospitality Consultants | Member
